Option Investor
Newsletter

Daily Newsletter, Saturday, 7/24/2010

Table of Contents

  1. Market Wrap
  2. Index Wrap
  3. New Option Plays
  4. In Play Updates and Reviews

Market Wrap

Europe Provides Positive Influence

by Jim Brown

Click here to email Jim Brown

The better than expected European bank stress test results released on Friday setup the market for a flurry of short covering into the close.

Market Statistics

The market was expecting a much weaker result from the European banking stress test and the news provided the background for strong bout of short covering. Only seven of 91 banks failed the stress test. One German bank failed, one in Greece and five in Spain. After the results were published the surprised analysts that had expected more problems quickly complained that the tests were not tough enough.

Government bonds, sovereign debt, held by European banks were not included in the stress test. Those government bonds are held in what is called a "bank book" and are valued at full value not the current fair market value. They were considered "holding for maturity" and therefore not discounted when it came to calculating the banks capital needs. Hypothetically if a bank bought a billion euros in debt from Greece that debt would still be valued at a billion and part of the banks capital. This is true even if the market had downgraded the debt to a 50% valuation on worries that Greece will never pay it back.

Using those rules the banks were able to value it at 100% and apply it to their capital base. This gave banks an inflated picture of health. Fortunately the general public only heard the seven failed out of 91 and thought it was bullish.

The test results did not really apply any upward momentum to the market but it caused traders to rethink their short positions in a market that was not falling. At 12:30 GE announced it was raising its dividend by 20% and restarting its $15 billion stock buyback program. GE had halted the program on September 25th, 2008 to conserve capital. The GE announcement on top of the stress test news finally started a short squeeze but it was short lived. As one analyst put it, "You don't announce a 20% increase in your dividend and start buying back billions in stock if you think the economy is going to weaken again. This is a bullish move by GE." CEO Jef Immelt said the decision was due to "continued strong cash generation, the recovery at GE Capital and solid underlying performance in our industrial businesses through the first half of 2010." Dow component GE spiked +4% on the news and started a rally in the Dow ETFs. This triggered further short covering in the S&P-500 ETFs and a potential rally was born.

Another 1:PM event that spiked the ETFs even more was news that Sanofi-Aventis would be making a hostile bid for Genzyme. GENZ spiked +20% in seconds at 1:PM just as the GE news was hitting the tape. This one-two punch pushed the ETFs hard enough to trigger a short covering spree that pushed the S&P to resistance at 1100 where it eventually ran out of steam. The market had been trending lower until those announcements and the shorts got squeezed.

SPY Chart

On the economic front there were only two reports. The Monthly Mass Layoff report showed a rising pace of layoff events at 1,647 in June compared to 1,412 in May. The number of workers involved rose to 145,538 compared to 135,789 in May. Manufacturing represented 11% of all layoffs and 12% of initial claims. This report was not as bad as you would have expected given the declining economic sentiment.

The Weekly Leading Index I have been reporting about for the last few weeks appears to be leveling out despite the big drop in sentiment last week. The index was flat with last week's 120.7 reading. However the annualized growth rate declined again to -10.5% for the 11th consecutive decline. We need to continue to maintain vigilance here until the trend turns up again.

Weekly Leading Index Chart

The economic calendar was rather benign last week but next weeks schedule is full of potholes. The two biggest reports are the Fed Beige Book on Wednesday and the GDP on Friday. The Beige Book tells us the economic conditions in each of the Fed regions. This is a monthly report and we need to see that conditions are not getting worse.

The GDP report on Friday is going to be critical. The current estimate is growth of 2.5% for the second quarter. This is the first GDP report for Q2 and estimates were for 3.0% growth just a couple weeks ago. Another problem could be a revision to prior quarters. This is going to be a major stumbling block if the GDP comes in lower than expected.

Economic Calendar

Earnings took a turn higher this week after some high profile disappointments in the prior week. So far the S&P companies that have reported have produced earnings growth of +42%, +12% higher than the estimates from a month ago. More than 78% of those reported have beaten on earnings and 67% have beaten on revenues. These numbers have fluctuated a lot over the last two weeks and now that the majors have reported the trend should weaken.

Tech stocks are on fire with earnings growth of +64% for Q2 but that is likely to be the high for the year. Thomson Reuters predicts that earnings growth will slow to only 30% in Q3 and +13% in Q4. The main problem is the tougher comparisons from Q3/Q4 2009 when the economy rallied out of the recession. Unfortunately that economic rebound slowed dramatically and beating those Q3/Q4 numbers is going to be tough.

We had quite a few high profile tech stocks miss estimates or give weak guidance so tech stocks are going to have a stiff headwind in the months ahead. There are a ton of chip stocks reporting next week so we will have plenty of input for future business trends.

Disappointment was not limited to tech stocks. McDonalds (MCD) reported earnings that beat the street but posted lower than expected same store sales and the stock gave back -2% on Friday. Analysts typically look at the restaurant chains for indications of an increase in spending as consumer sentiment improves. They did not find that in the McDonalds report. Beating by a penny on slower traffic numbers is not confidence building. McDonalds did not actually show lower traffic numbers but an increase of +3.7% but that was less than analysts expected given the new menu items. The street was looking for +4.3%.

The winner for biggest post earnings rebound has to be Amazon. Amazon closed at $120 before reporting earnings. After the report the stock declined to $100 late Thursday night. It opened at $106 on Friday and rallied to close at $119. UBS lowered its price target to $165 and traders appear to be very bullish on the stock under $120.

Amazon missed earnings estimates but not because customers were not buying. The management decided to increase spending on infrastructure and marketing. They are adding 13 fulfillment centers this year and hired 2,200 during the quarter. They cut prices so their margins are going to slip to between 3% to 4% and the street was looking for 5%. Amazon has been a favorite of shorts for years and nothing has changed. They piled on after the earnings miss then saw a $20 rebound eat their lunch on Friday.

Amazon said for the quarter they were selling 143 kindle ebooks for every 100 regular books. In July that number rose to 180 kindle ebooks for every 100 regular books. The increase was due to a price cut on the Kindle reader from $259 to $189 and a 300% increase in the purchase of the Kindle readers. Your reader is worthless without downloaded Kindle ebooks so new readers were downloading away. I have a Kindle DX and I love it.

Amazon will not divulge their profit margins on a downloaded book but with most prices at $9.99 to $12.99 you have to bet they are making a lot more than on a paper book. There is no shipping to Amazon, no warehousing, no packaging expense and no shipping after the sale. A 30 second digital download has got to be more profitable than a paper book sale. I have to admit I was an Amazon skeptic for years but I have bought hundreds of items from them over the years. The site is quick, easy and you can buy almost anything.

I saw another editorial today about how Amazon is setting up for another shorting opportunity. There may be a short on a gap fill at $120 but that UBS target price of $165 could be painful for the shorts if it comes true. Depending on the number of active shorts taking the bait today it could come sooner than UBS expects it.

Amazon Chart

The analyst game plan late this week appeared to be an estimate cut on anyone who has already reported. The weak guidance is an invitation for brokers to slice and dice the future earnings estimates. For instance, Goldman lowered the earnings estimates through 2012 on Home Depot on a decline in sales now that the tax credit is dead. HD continues to cut costs but with sales declining it should be easy to predict the next chapter in their earnings. Goldman has a $34 price target with the stock at $28 today.

Barclay's started cutting estimates on the drilling companies as the moratorium drags on. They cut Diamond Offshore to neutral from overweight on expectations the moratorium is going to reduce lease rentals.

Tropical storm Bonnie turned fickle on forecasters as it picked up speed on Friday. The storm crossed over the bottom of Florida and lost strength after making landfall. When it moved back into the gulf it was moving northwest at 17 mph. That is positively flying for a major storm. However winds were only 35 mph and gusting higher. That is more wind than I would want to be facing in a small boat but as potential hurricanes go Bonnie is barely a thunderstorm.

Crude prices rallied over $79 on news that 28% of production in the gulf was shut in due to the storm. The original storm track had the storm crossing directly over the leaking BP well. However, the potential for the storm to gain strength now that it is back over the gulf, forced BP to recall the ships working on the leaking well including the ships drilling the relief wells. Ships collecting seismic and acoustic data and those operating under water robots would have been the last to leave the site. Most of the major drillships and semisubmersible rigs can easily withstand waves of 12-15 feet that could be kicked up by Bonnie. To move them out of harms way would assume much higher waves were expected. They don't want to be drilling in those waves but they can remain on station. Bonnie lost power on Saturday and sustained winds were only 25 mph when it reached the well site. All the BP ships have already been ordered back on station.

The emotion is building against the administration's moratorium. The governor of Louisiana is attending rallies and the crowds are increasing. They claim the moratorium is doing more harm than the spill ever could. The API estimates the salaries of oil workers in the gulf is $184 million per month. Filter that money through the retail ecosystem on shore and that $184 million becomes a billion in impact. Restaurants, stores, service companies, housing, service stations, etc all see that money flow through their hands and pay their employees and expenses. It left a very big hole in the gulf economy when it was cut off.

BP reports earnings on Tuesday and that should be an interesting report. BP claims its money out of pocket on the spill is now $5 billion and they don't even have the $20 billion fund up and running yet. This is a major week for oil company reports. In addition to BP there is Conoco on Wednesday, Exxon on Thursday and Chevron and Total SA on Friday along with many smaller companies.

I had a tough time finding quality companies for the earnings calendar. You won't find an Intel, Microsoft or Apple in the list. We have run out of the giants and are now into the second string batters. However, 40% of the S&P reports this week.

Earnings Calendar

The European stress test scenario may not have evolved as many analysts expected but in the end it is one more thing the market no longer has to worry about. One analyst called it a hurdle of uncertainty that no longer exists. There will be stories about how the tests were rigged by not including the sovereign debt in the calculations but the bottom line is that the EU has guaranteed that no banks will fail because of the sovereign debt crisis. That is a positive data point and now the stress exercise can fade into history while traders move on to focus on something else.

For next week we have a ton of economics and more than 400 earnings reports. However, the farther we get into the cycle the more likely investors lose interest. Remember, earnings growth prospects are going to decline sharply in Q3 and Q4. The incentive to be long into shrinking earnings is going to be low.

I have warned for several weeks that I expect the current rally to fail as we near month end. The indexes had a great week last week with the average gain around 4% but much of that was short covering. On Friday the S&P was trending lower as it approached the 1:PM mark with the 12:45 candle a two-hour low. The twin announcements for GE and GENZ triggered a burst of short covering in the ETFs and that pushed the S&P to 1103 and just barely over the psychological resistance at 1100. For two hours a battle was waged at 1100 and a final short covering spurt at the close put the final print at 1102.

This is NOT a break of resistance. It is simply a print at resistance at the close. The resistance at 1100 is still intact. There is even stronger resistance at the 200-day average at 1113 and the 50% retracement from the March 2009 lows at 1116. The S&P should struggle to move over these levels.

The stress test results were released after the markets closed in Europe. That means Monday's European market action will have a big impact on how we open on Monday. The conflicting analysts reports on the validity of the stress tests will be weighed and judged in the European markets well before the U.S. markets open. Personally I don't think the tests were worth the paper the results were printed on and I don't think real U.S. investors care either. What does matter is how the European markets react.

I mentioned last week that the S&P was heading up for a new shorting opportunity at 1100. If we do move over 1100 I don't think we will move over the 200-day at 1113 by more than a couple points as the June resistance highs are tested.

Bottom line, my weakness before month end forecast scenario is about to be tested. The bets are placed and now we have to wait for the hand to play out.

The earnings cycle is nearly over. There are plenty of companies left to report but we know how the story is going to end. 78% of companies are beating on earnings and 67% on revenue. Earnings growth was +42% through Thursday but revenue growth was +7%. These numbers will decline as the smaller companies pass through the confessional. Estimates for Q3 and Q4 are declining. In short, there is no compelling reason to be long equities over the August/September period.

I would look to short the 1113-1116 range and I would be a reluctant buyer over the 1120 level. Long-term rallies tend to breakout when you least expect them so we don't want to be caught with a firm bias that is only focused in one direction. Been there, done that, missed the opportunity more than once. I am sure any experienced investor can relate to that scenario.

S&P-500 Chart

The Dow chart is interesting even though I would rarely use it for a trade signal. The Dow closed over the 200-day of 10,395 on Friday with a close at 10,424. That is also a four-week high. In theory that should be a buy signal but I am not fond of using moving averages on the Dow for signals. The 30-stock index is too volatile and not normally moving average reactive.

Secondly the Dow has decent resistance at 10500 from June. If we do move over that 10,500 level on decent volume we could see a reluctant rally develop. I say reluctant because there are plenty of traders expecting the market to fail. A move contrary to the current market sentiment could prompt a lot of short covering. However, the next four weeks should have the lightest volume of the summer. The last four days barely broke 8 billion shares per day but that was an improvement over the 7 billion average in the prior week. This is purely because of the major earnings reports in play on companies like Ebay, AMZN, IBM and Microsoft. Those types of incentives will be absent next week.

We saw last week the Dow has strong support at 10,000 and now we are approaching strong resistance at 10,500. The trade boundaries are clearly identified and all we have to do is watch the road signs.

Dow Chart

The Nasdaq closed over the 200-day at 2259 and at a new four-week high but I am still not a fan of techs. The sharp downward revisions in Q3/Q4 earnings estimates suggests tech stocks are going to have a hard time finding investor love over the next six weeks. I don't think the Nasdaq is giving us a trading signal until it moves over the 100-day at 2325.

Nasdaq Chart

In summary I don't think there is a compelling reason to be long equities over the next 6-8 weeks. The earnings story is not over but we know how it will end. Knowing the end of the book makes it less interesting to read. We have the mud slinging election cycle ahead of us and each party will be telling consumers how bad it is and why they can fix it if elected. Unfortunately consumers will only remember the bad part because it makes better sound bites. Despite last week's rally the markets are still in a downtrend since April. Until that trend is broken investor interest will wane. I am not saying an economic recovery rally can't breakout but it would help to actually see some recovering economics before that rally begins. Recently all the economics have been declining. I am still looking for weakness as we move into August but if proven wrong I would be a reluctant buyer over SPX 1120.

Jim Brown


Index Wrap

Initial Upside Breakout

by Leigh Stevens

Click here to email Leigh Stevens
THE BOTTOM LINE:

The bearish technical (chart) rumblings should start getting put to bed as the S&P 500 and the Nasdaq Composite have to date retraced only a 'minimal' 38% of the last big run up and since these lows were made the indexes have rebounded smartly.

There was widespread thinking among technical analysis types, known and unknown, that when SPX dipped below 1040 and thought to 'break' a Head & Shoulder's (H&S) neckline on weekly charts, it 'signaled' a move to much lower levels. I haven't been interpreting the weekly chart in the same bearish way. It was, to me, too 'obvious' and as Joe Granville used to say about the market, "if it's obvious, it's obviously wrong!"

Moreover, with the strong weekly close of Friday, it looks again like SPX is breaking out above the Right Shoulder (RS) line, which is ZERO 'confirmation' of an H&S Top.

As I was anticipating from the way the charts looked, earnings are coming out OK and an economic recovery proceeds. Bullish also technically was that the Dow and the Nasdaq indexes, as well as the Russell 2000 (RUT) closed above their 200-day moving averages.

Another key technical aspect of the charts was that the S&P and the Nasdaq fell back to within their bullish declining wedge patterns (a not uncommon occurrence), but then quickly rallied to pierce key down trendlines, leaving only a move to ABOVE the prior highs to 'confirm' an intermediate trend reversal. The breakout points are to above 1120-1130 in SPX and 2320-2341 in COMP.

A number of THIS week's support and resistance points (marked by green up arrows and red down arrows respectively) are basically unchanged from last week as this past week's range was largely contained by the support and resistance points I noted in my prior week's commentary; i.e., reflecting the week ending 7/17.

MAJOR STOCK INDEX TECHNICAL COMMENTARIES

S&P 500 (SPX); DAILY CHART:

As I noted last week regarding the reversal of the last S&P 500 (SPX) rally when the index stopped at the its down trendline:" Technically, the rally from the lower downtrend line had better than average potential to keep going higher. However it's also true that typically there are still further (and smaller) price swings that 'complete' a wedge pattern. Once the wedge pattern completes itself, confirmation of a bullish breakout move comes in the form of rallies beyond prior rally highs..."

In this vein, the S&P definitive 'breakout' point is 1120-1131, with a move above this zone tending to 'confirm' the substantial further upside potential implied by the bullish (falling) wedge pattern. I continue to be bullish, with a little less reservation than last week.

I mentioned already key resistance as being 1120-1131; next important resistance is in the 1170-1173 area.

Near support remains 1060, although I should also note very near support around 1080, as implied by the previously broken down trendline; i.e., resistance, once pierced 'becoming' support on subsequent pullbacks. Fairly major support should be found beginning in the 1020 area.

MARKET SENTIMENT:

The CPRATIO line above represents daily readings for Trader sentiment in addition to a 5-day moving average line of the same. In this (market) cycle, it appears that any readings at, and especially above, 1.9 represented by the red level line, connotes an 'overbought' bullish EXTREME; i.e., an extreme that suggests to be wary of pullbacks that 'correct' unrealistic bullish expectations. So far, bullish sentiment is not showing an extreme and bodes well for further upside progress in the market.

S&P 100 (OEX) INDEX; DAILY CHART

The S&P 100 (OEX) achieved a bullish breakout above its down trendline this past week which is bullish; 'confirmation' of an intermediate trend change (from down to up) would come on a move above the prior upswing highs between 505 and 510. While the index could see another pullback to the 490 area, I'm bullish on the further 'breakout' and upside potential for the OEX.

I've noted initial resistance as being close at hand, at 500; with pivotal resistance at 505-510 as already noted, with fairly major resistance beginning in the low-530 area, extending to 540.

Near support is at 480, with next lower support in the 460 area. If the index fell back to the lower trendline, fairly major technical support should be found in the 450 area.

DOW 30 (INDU) AVERAGE; DAILY CHART:

The Dow 30 Average (INDU) achieved a bullish upside breakout above my revised (light blue) down trendline drawn last week and INDU went on to have a strong weekly close. Immediate support at 10270 is now suggested at the (penetrated) trendline.

Last week I was discounting the bearish talk of a huge top pattern seen in the weekly charts. I also noted a week ago that only 4 of the 30 stocks were still clearly bullish in their patterns. As of this past week however, half (15) of the Dow 30 stocks were showing good upside momentum and have completed what now looks like could be lows for our summer correction.

On balance I see further upside potential for the Dow. If INDU clears its prior intraday high at 10594 would of course be a bullish milestone, but any Close above 10450 would be a new high on a closing basis, dating from the rallies that started after the May and June lows.

Near support as mentioned already is at 10270, with pivotal support in the 10000 area.

Near resistance is suggested by the prior high close at 10450, with resistance then extending to 10590-10600.

NASDAQ COMPOSITE (COMP) INDEX, DAILY CHART:

The Nasdaq Composite (COMP) Index has achieved a bullish breakout above the upper trendline of a bullish falling wedge pattern and I see good potential for a further and 'confirming', upside move that takes out (pierces) prior closing and intraday highs made in mid-June; i.e., suggesting key resistance at 2320-2341.

Support levels noted last week around 2150 were not violated and I continue to highlight this area as a pivotal technical support.

Key overhead resistance is 2320, extending to the prior intraday high at 2341.

MARKET SENTIMENT:

The CPRATIO line above represents daily readings for Trader sentiment in addition to a 5-day moving average line of the same. In this (market) cycle, it appears that any readings at, and especially above, 1.9 represented by the red level line, connotes an 'overbought' bullish EXTREME; i.e., an extreme that suggests to be wary of pullbacks that 'correct' unrealistic bullish expectations. So far, bullish sentiment is not showing an extreme and bodes well for further upside progress in the market.

NASDAQ 100 (NDX) DAILY CHART:

The Nasdaq 100 (NDX) reversed its bearish chart this past week with its upside penetration of its April-July down trendline. As I've been noting about all the indexes, 'confirmation' of a renewed intermediate up trend in NDX will occur if the index can climb above resistance implied by its prior mid-June highs; in the case of NDX this is at 1900 and above. The long-term trend of the major indexes never reversed lower, only the short (2-3 day) and intermediate-term (e.g., 2-3 week) trends.

Resistance is noted at 1900, extending to 1915-1939. Major resistance begins at 1980-2000.

Near support is highlighted at 1833, with next support coming in around 1780, unchanged from my last weekly commentary.

NASDAQ 100 TRACKING STOCK (QQQQ); DAILY CHART:

The Nasdaq 100 (QQQQ) tracking stock chart followed the underlying index in its upside breakout action of course, but sometimes a trendline on the stock will have a different slope than the underlying (NDX) index. With QQQQ the breakout above trendline resistance was not as pronounced as NDX, but its bullish Friday Close did clear its resistance trendline. A 'confirming' bullish breakout move comes if QQQQ can close above 47 again and keep going. I've noted resistance at 47.18, extending to 47.7.

Key technical support is unchanged from where I noted it last week in the 43.8 area.

As is usually the case, this past week's rally did not occur on a surge of volume, unlike the 'confirming' trend of volume in most stocks that are in a rally phase.

RUSSELL 2000 (RUT) DAILY CHART:

The Russell 2000 (RUT) broke out above its bullish falling wedge pattern by its upside penetration of the upper trendline comprising the wedge. To keep the bullish ball rolling, as with the other major indexes, needs a 'confirming' upside breakout above prior highs in the 672-677 zone.

Near technical support is noted at the previously broken down trendline, currently intersecting at 628. Pivotal support is still around 600.



GOOD TRADING SUCCESS!



NOTES ON MY TRADING GUIDELINES AND SUGGESTIONS

CHART MARKINGS:

1. Technical support or areas of likely buying interest and highlighted with green up arrows.

2. Resistance or areas of likely selling interest and notated by the use of red down arrows.

I WRITE ABOUT:

3. Index price areas where I have a bullish bias or interest in buying index calls, selling puts or other bullish strategies.

4. Price levels where I suggest buying index puts or adopting other bearish option strategies.

5. Bullish or Bearish trader sentiment and display the graph of a CBOE daily call to put volume ratio for equities only (CPRATIO) with the S&P 100 (OEX) chart. However, this indicator pertains to the market as a whole, not just OEX. I divide calls BY puts rather than the reverse (i.e., the put/call ratio). In my indicator a LOW reading is bullish and a HIGH reading bearish, consistent with other overbought/oversold indicators.

Trading suggestions are based on Index levels, not a specific option (month and strike price) and entry price for that option. My outlook often focuses on the intermediate-term trend (next few weeks) rather than the next several days of the short-term trend.

Having at least 3-4 weeks to expiration tends to be my guideline for trade entry choice. I attempt to pick only what I consider to be 'high-potential' trades; e.g., a defined risk point would equal in points only 1/3 or less of the index price target.

I tend to favor At The Money (ATM), In The Money (ITM) or only slightly Out of The Money (OTM) strike prices so that premium levels are not as cheap as would otherwise be the case, which helps in not overtrading an account. Exit or stop points, as well as projected profitable index price targets, are based on my technical analysis of the underlying indexes.


New Option Plays

Bearish Play on Bonds, Bullish Biotech Play

by Scott Hawes

Click here to email Scott Hawes
Editor's Note: Good evening. It has been a challenging couple of weeks. After a superb run the last half of June this month has been difficult to figure out this market. The market just doesn't appear to be ready to move lower just yet. I've been spending a lot of time researching and have many set-ups in the pipeline that are going to get us back on track. Many of the companies are about to report earnings so we'll have to wait and see how traders react to those reports. I like the two plays below and am confident we will be able to book gains. Please email me with any questions.


NEW DIRECTIONAL CALL PLAYS

Human Genome Sciences - HGSI - close 25.82 change +0.70 stop 23.95

Company Description:
Human Genome Sciences (HGSI) is a commercially focused biopharmaceutical company. The Company has three products in late-stage clinical development: BENLYSTA for systemic lupus erythematosus (SLE), ZALBIN for chronic hepatitis C, and raxibacumab for inhalation anthrax. In July and November 2009, the Company reported that BENLYSTA successfully met its primary endpoints in two Phase III clinical trials in patients with systemic lupus. In March 2009, the Company reported that ZALBIN successfully met its primary endpoint in the second of two Phase III clinical trials in chronic hepatitis C. HGS submitted a biologics license application (BLA) for ZALBIN in the United States in November 2009, and Novartis submitted a marketing authorization application (MAA) under the brand name JOULFERON in Europe in December 2009. The Company received confirmation from the United States Food and Drug Administration (FDA) in February 2010, that the BLA submission was accepted for filing.

Target(s): 26.60, 27.05, 27.55
Key Support/Resistance Areas: 28.00, 27.10, 26.60, 25.00, 24.25
Time Frame: 1 to 2 weeks

Why We Like It:
HGSI broke and closed above its primary down trend line that began on 4/13. The stock has made a higher low and has convincingly broken above its 20-day and 50-day SMA's. I suggest we initiate long positions on weakness in the stock. I expect a pullback somewhere between $25.50 and $25.10. Officially, we'll use $25.50 as a trigger with a stop at $23.95 which is below the upward trend line and the 50-day SMA. I believe HGSI should trade up to its 200-day SMA near our second target of $27.05. Our first target is $26.60 which can be used an area to begin tightening stops.

Suggested Position: September $26.00 CALL, current ask $2.25, estimated ask at entry $2.08

Annotated Chart:

Entry on July xx
Earnings Date 8/4/10 (unconfirmed)
Average Daily Volume: 1.0 million
Listed on 7/24/10


ProShares UltraShort 20 YR Treasury - TBT - close 36.42 change +0.79 stop 34.25

Company Description:
ProShares UltraShort 20+ Year Treasury (the Fund) seeks daily investment results that correspond to twice (200%) the inverse (opposite) of the daily performance of the Barclays Capital 20+ Year U.S. Treasury Bond Index (the Index). The Index includes all publicly issued, the United States Treasury securities that have a remaining maturity greater than 20 years, are non-convertible, are denominated in United States dollars, are rated investment grade (at least Baa3 by Moody's Investors Service or BBB- by Standard & Poor's (S&P)), are fixed rate, and have more than $250 million par outstanding. The Index is weighted by the relative market value of all securities meeting the Index criteria. The Fund takes positions in securities and/or financial instruments that, in combination, should have similar daily return characteristics as –200% of the daily return of the Index. The Fund's investment advisor is ProShare Advisors LLC.

Target(s): 37.50, 39.40, 40.50, 41.95
Key Support/Resistance Areas: 42.00, 41,00, 39.70, 38.25, 37.55, 34.65
Time Frame: Several Weeks

Why We Like It:
I think bonds are way overvalued and are due for a correction. TBT is an leveraged inversely correlated instrument. Typically bond prices move opposite of stock prices, i.e. as the stock prices decline prices of bonds generally move higher and bond yields move lower, and vice-versa. So a long play in TBT is a bet that bond prices will decline and bond yields will rise which means that money will be flowing out of the bond market and probably into the stock market. In general, bonds are slow movers so TBT gives you more bang for your buck and is highly liquid with average daily volume of about 8 million shares. TBT mad a double bottom on 7/1 and 7/21 and I believe it is poised to move higher. The ETF closed above its 20-day SMA and a prior resistance level at $36.30. TBT has a downtrend line to deal with but I am not expecting it to experience too much trouble here. Our immediate target is $37.50 which near a prior resistance level and just under the ETF's 50-day SMA. TBT will probably find resistance there and when it finds its footing and moves higher we will have a reference point to trail the stop higher. My intention is that this trade could last several weeks and I think TBT could make a run up to its October 2009 lows which is near $42.00. Interest rates are at all time lows and I just don't see them going any lower which will bode well for a long position in TBT. Our stop is $34.25 which is below the YTD lows. NOTE: If there is weakness in equities early this week TBT will probably pullback so patience is most likely needed. A lower entry could be considered in the $36.00 area but I'm not certain we will get it.

Suggested Position: September $37.00 CALL, current ask $1.23

Annotated chart:

Entry on July xx
Earnings N/A (unconfirmed)
Average Daily Volume: 3.8 million
Listed on July 24, 2010


In Play Updates and Reviews

Three Plays Ready to be Opened

by Scott Hawes

Click here to email Scott Hawes
Current Portfolio:


CALL Play Updates

ProShares Ultra Basic Materials - UYM - close 30.70 change +1.12 stop 27.20

Target(s): 30.35, 31.20,
Key Support/Resistance Areas: 31.30, 30.50, 29.00, 28.00, 27.25
Time Frame: 1 weeks

Comments:
7/24: UYM came within 30 cents of our trigger to enter long positions. This market has a knack for not letting traders into positions and UYM continued motoring higher on Friday. The ETF is near a support/resistance area at $30.50 and I believe it will turn back towards the $29.00 level to gain steam before eventually breaking above Friday's highs. The fact of the matter is that there are probably a lot of people still "holding the bag" from the mid June swing highs (or before) and that overhead supply needs to be worked off before UYM continues higher. This is why it is higher risk to chase it at these levels unless you are trading intraday and using a very tight stop. So the question is how far will it pullback and what is the ideal entry point? UYM has intraday support at $29.30 down to $28.80. If these levels break the next level of support is down at $28.00 which is also near the 50-day SMA. These are three entry levels I suggest readers use as a guide to enter positions. Officially, we are going stick with $29.10 as our trigger. This will be a throwback to the middle of the developing upward channel and is also a just above a key pivot level for UYM dating back November 2009. UYM may even push up to its 200-day SMA before turning down but in the end I think patience will pay off. I've adjusted the strike price to September $30.00 calls.

7/22: Today UYM closed and broke above its primary downtrend line and its 50-day SMA for the first time since April. The ETF surged +6.71% (2x normal returns). Basic material stocks have been beaten down and are gaining momentum. I expect UYM to retrace some of the gains before regaining momentum and testing its 200-day SMA which is near our most aggressive target $31.20. UYM also closed above a key support resistance level of $29.00. I suggest we use $29.10 as a trigger to enter long positions. Our stop will be $27.20 which is below the 50-day SMA and yesterday's lows. NOTE: This is a leveraged instrument so please use proper position size to manage risk. The bid/ask spread is a little wider than I normally like so I suggest using a limit order between the two and you should get filled.

Suggested Position: September $30.00 CALL, current ask $3.10, estimated ask at entry $2.25 (I suggest entering this position with a limit order between the bid/ask spread. Try to enter at no more than 5 to 10 cents above the middle of the bid/ask spread)

Annotated Chart:

Entry on July xx
Earnings Date 8/4/10 (unconfirmed)
Average Daily Volume: 1.0 million
Listed on 7/22/10


PUT Play Updates

Costco Wholesale - COST - close 55.95 change +1.05 stop 57.25

Target(s): 55.40, 54.80, 54.30
Key Support/Resistance Areas: 56.80, 55.60, 54.25, 53.40, 51.50
Current Gain/Loss: -10.8%
Time Frame: 1 week
New Positions: No

Comments:
7/24: COST traded to $55.50 which triggered our entry for short positions. There is intraday resistance right at this level plus a downtrend line from 6/15 so this is a logical spot for COST to retrace some of the gains from the past two days. COST has now had two powerful rallies since 7/7 off of the $53.50 support level (i.e. double bottom). There is obviously a lot of support at this level and I just don't see it revisiting those lows for awhile. As such, we need to adjust so I suggest we stay nimble on this trade and begin looking for an exit. I have adjusted our targets above to use as a guide to tighten stops or simply take profits. I am looking for a small gain on this trade, nothing more. At a minimum COST should turn back to test its 20-day SMA near $55.40. Our next targets are $54.80 and $54.30. I expect the broader market to be weak early this week which should get COST moving towards these targets.

7/22: COST could not even get above yesterday's highs when the market was spring boarding higher. The stock is a relative underperformer and I like it short if we get filled at $55.50. If nothing else a quick turn around from this resistance area can turn into a quick profit. I've added $54.35 as an immediate target. If we get triggered and hit this target, options positions should easily gain 20% to 30%. If we get a meaningful pullback COST should be one of the first stocks to let go.

Current Position: September $55.00 PUTS, entry was at $1.48

Annotated Chart:

Entry on July 23,2010
Earnings 10/7/10 (unconfirmed)
Average Daily Volume: 3.76 million
Listed on July 20, 2010