Many investors equate playing the market to sporting events. For example, if stock goes up tenfold over a period of time, that person may say he/she hit a "home run." But some investors aren't as interested in taking big risks looking for home runs, and are content with trading more often, looking to accumulate wealth through smaller gains and lots of them. These folks, whose goal is to generate lots of small gains over time, are often said to be "hitting singles." It's sort of like the tortoise and the hare. For one investor, he/she may hit it big on one stock (home-run), while the next person will "round the bases" as well, and eventually cross home plate, it just takes that investor a little longer to get there.