Option Investor
Glossary

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Sentiment Indicators

Measure the bullish or bearish mentality of investors. Many
technical analysts look at these indicators as contrary
indicators on the belief the majority opinion is usually wrong.
By this theory, when most investors are bullish, the market is
about to drop, and when most are bearish, the market is about to
rise. Swings in investor sentiment are measured by tabulating
the number of Investment Advisory Services that are bullish or
bearish.