SBUX - Starbucks - Company Profile

Starbucks Corporation, incorporated on November 4, 1985, is the roaster, marketer and retailer of specialty coffee. The Company purchases and roasts coffees that it sells, along with coffee, tea and other beverages, and a range of fresh food items, through Company-operated stores. The Company also sells a range of coffee and tea products and licenses its trademarks through other channels, such as licensed stores, grocery and national foodservice accounts and online. The Company operates through four segment: Americas, which includes the United States, Canada, and Latin America; Europe, Middle East, and Africa, China/Asia Pacific, and Channel Development. In addition to its Starbucks Coffee brand, it also sells goods and services under the Teavana, Tazo, Seattle's Best Coffee, Evolution Fresh, La Boulange and Ethos, Starbucks VIA, Seattle's Best Coffee, Frappuccino, Starbucks Doubleshot, Starbucks Refreshers, and Starbucks Discoveries Iced Cafe Favorites brand names. As of March 2016, it operated 23,921 stores.

We have played Starbucks before with mixed results. The company has everything going for it but shares turned down last November and spent the last 8 months moving sideways in a consolidation pattern. After their recent earnings I am willing to give them another shot. Shares have found support at $55 and appear to be attempting a new move higher.

In their Q2 earnings, they reported 49 cents on a 7% rise in revenue to $5.33 billion and analysts were expecting exactly those numbers. They guided for full year earnings of $1.88-$1.89 with the current quarter at 54-55 cents.

The problem that tripped up the stock price was same store sales growth at +4% when analysts were expecting 5.7%. CEO Howard Schultz admitted the change to the loyalty card program was the problem. They changed from a credit for every visit/sale to credits based on your total purchases. Some customers were gaming the system by asking for their coffee and food to be rung up separately to simulate two visits. Many customers were irate at the change and sales slowed. Their normally busy Frappuccino holiday promotion fell flat because of the change in the loyalty card. However, Schultz said the change has already been forgotten and business is rising again. He also said, "In Starbucks' 24 years of public life, I can't recall a quarter quite like Q3 of 2016, when a confluence of social and political turmoil at home, weakening consumer confidence, increasing global uncertainty, and the launch of one of our most significant long-term initiatives of all-time all occurred within a single earnings period."

Starbucks has opened 730 new stores in the last 12 months. The company said it has locked in coffee prices for all of 2016 and has more than 50% of expected 2017 demand already committed.

Goldman Sachs added Starbucks to their Conviction Buy list after the earnings, saying "Starbucks is not broken."

I believe the consolidation is about over and we should take advantage of the cheap options before the stock develops any positive momentum.

Buy Jan 2018 $60 calls, currently $5.50, no initial stop loss.

Optional:

Sell short Jan 2017 $55 put, currently $2.24, no initial stop loss.
Net debit $3.26.



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