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Catalina Mktg - POS - close: 24.08 chg: -1.44 stop: 25.25

Company Description:
Based in St. Petersburg, Fla., Catalina Marketing Corporation was founded 20 years ago on the concept that targeted communications, based on actual purchase behavior, would generate more effective consumer response. Today, Catalina Marketing combines unparalleled insight into consumer behavior with dynamic consumer access. This combination of insight and access provides marketers with the ability to execute behavior-based marketing programs, ensuring that the right consumer receives the right message at exactly the right time. Catalina Marketing offers an array of behavior-based promotional messaging, loyalty programs and direct-to-patient information. (source: company press release)

Why We Like It:
If investors are worried about an economic slow down then worries may spring anew about an advertising slow down. POS turned in a strong second half for 2004 but has spent all of 2005 consolidating those gains. Now in the last few days it looks like bears are taking control. The stock has broken down below significant support at the $25.00 level and its simple and exponential 200-dma's with very heavy volume on the declines. The P&F chart has reversed from a buy signal to a sell signal with a $16.00 target. We want to see a little more confirmation first before initiating positions. Our plan is to use a TRIGGER at $23.80, just under Monday's low. If POS trades at or below our entry point we'll target a drop to the $21.25-21.00 range.

Picked on April xx at $xx.xx <-- see TRIGGER
Change since picked: - 0.00
Earnings Date 05/18/05 (unconfirmed)
Average Daily Volume: 468 thousand

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