Editor's Note

This company has had a lot of false starts and disappointments but they finally got it right. GoPro has been trashed severely over the last two years for over promising and under delivering. The deliveries have finally started.



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GPRO - GoPro Inc - Company Profile

GoPro, Inc. develops and sells mountable and wearable cameras, and accessories in the United States and internationally. The company offers HERO line of capture devices, such as cameras; and mounts comprising equipment-based mounts consisting of helmet, handlebar, roll bar, and grip and tripod mounts that enable consumers to capture content while engaged in a range of activities, as well as mounts that enable customers to wear the mount on their bodies, such as wrist housings, chest harnesses, and head straps. It also provides LCD Touch BacPac, Battery BacPac, Smart Remote, and Floaty Backdoor accessories, as well as spare batteries, charging accessories, cables to connect its GoPro cameras to television monitors, video transmitters and external microphones, flotation devices, dive filters, and anti-fogging solutions. In addition, the company offers GoPro Studio, a video editing tool that allows users to create professional quality videos from their content; and GoPro App that allows users to control GoPro cameras remotely using a smartphone or tablet. Company description from FinViz.com.

Everybody knows the story of GoPro. They invented the action camera and the company was a smash hit. After they went public at $28 in 2014, shares rallied to more than $98 in the weeks that followed. They were making the talk show circuit almost weekly on CNBC, Bloomberg, etc. CEO Nick Woodman became a celebrity.

Then the problems started. The company's software was hard to use. New camera models did not work as expected. It was the perfect example of hyper growth without the growth of the infrastructure and products to support that growth. Competitors began to appear. Their cameras were cheaper and the software easier to use. The last model of the GoPro camera was flawed and the price was cut repeatedly.

The company promised great things ahead. It has been a long time since they released a product and they were faulted for that. However, rather than release another flawed product they took their time and made sure it was right.

This week they announced the new Hero5 camera and the smaller Hero5 Session camera. The big camera is $399 while the Session is $299. They have already exhibited the new cameras and given crowd demos and the excitement is growing. Both cameras are waterproof to 10 meters, capture 4K video at 30 fps. They have integrated voice control and microphones, with active noise cancellation. The Hero5 has a 12 megapixel camera and the Session has 10 megapixels. They Hero5 includes image stabilization, GPS capture and three stereo microphones.

The biggest news is an automatic upload feature to send content to GoPro's subscription based cloud making it easy to access, edit and share the content. They announced a new edit feature called Quik that allows users to instantly edit content on their phones and create short videos for sites like YouTube, Facebook and Instagram.

They also launched their Karma drone. It has been promised for two years and has finally arrived. When sold with the Hero5 it is $1,099 and $999 with the Session. The drone has received wildly enthusiastic reviews and should be a big seller.

The long time between model releases has nearly eliminated channel inventory and that means all the new production will go directly into revenue.

Earnings Oct 27th.

This will be a short fuse play with earnings co close. Shares are trying to break over resistance at $17.35 and we want to own the shares when that happens. However, the last two days has seen spikes over that level so we cannot use that as an entry trigger. We have to commit at the open tomorrow.

Buy GPRO shares, currently $17.12, initial stop loss $15.85.

No options recommended because of price. Expectation premiums are too high.



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