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Newsletter

Daily Newsletter, Thursday, 12/1/2011

Table of Contents

  1. Market Wrap
  2. New Plays
  3. In Play Updates and Reviews

Market Wrap

No Material Headlines

by Jim Brown

Click here to email Jim Brown
For a market that is addicted to headlines today was a disappointment. It would be tough to beat the headline flurry from Wednesday so today was a pause to reflect.

Market Statistics

Today was a lackluster day as traders digested the massive short squeeze from Wednesday. Any day that fails to sell off appreciably after a +490 point Dow gain should be considered a bullish day. The minor declines on the Dow and S&P suggest that even without any material headlines to produce movement the sentiment has turned slightly more bullish.

Obviously shorts are afraid to load up again after a very painful three days of trading. European leaders are meeting again on Friday and the Nonfarm Payrolls due out as well so there is headline risk.

On the U.S. economic front we saw November same store sales numbers from the retailers and several positive economic reports. The national ISM for November came in at 52.7 and well over the 50.8 for October. This was a substantial uptick when the consensus was for a small rise to 51.5.

New Orders increased sharply to 56.7 from 52.4 and production increased to 56.6 from 50.1. Each of those components account for 20% of the headline number. That was the second monthly improvement on new orders and the largest increase since January. Back orders declined slightly to 45.0 from 47.5 most likely due to the sharp increase in production.

The sharp increase in factory conditions suggest the Q3 GDP will be well above the latest 2.0% revision for Q3. The economy appears to be accelerating but still not healthy. Fears over Europe continue to weigh on manufacturers and they don't want to overbuild inventories if the problems in Europe are going to shrink demand.

ISM Chart

Construction spending rose +0.8% in October compared to estimates for +0.4% growth. This was the third consecutive month of growth. Residential construction rose +3.4% and non-residential +1.3%. The public sector saw spending decline -1.8% as budget woes weighed on new projects.

Chain store sales for November rose +3.2% and that was the smallest gain since March. Sales increases averaged +5% from May through September. Heavy discounting and warm weather were drags on November but extra Black Friday hours were a plus. Wholesale club stores did the best with a +9.0% gain with luxury stores a solid second at +6.5%. Department stores fared the worst with an increase of only +0.4%.

Chain Store Sales Chart

Individual chain stores posted their same store sales data for November. Some of the highlights in the table below show that Saks is knocking the cover off the ball. However, the low end retailers of JC Pennys and Kohl's were having a rough time. Both missed estimates with Kohl's missing the mark entirely. Kohl's (KSS) shares were knocked for a -6% loss on the news.

Same Store Sales

Kohl's Chart

Auto sales continued to surprise to the upside with a rise to 13.6 million units (annualized). That is the fastest pace of sales since the Cash for Clunkers program in mid-2009. Auto sales rose to 6.7 million and light trucks-SUVs to 6.9 million. Improved incentives, pent up demand and higher availability helped to fuel the gains. New models also helped to drive sales. The robust auto sales will also help to lift Q4 GDP numbers.

Moody's Auto Sales Chart

The one report that disappointed was the weekly jobless claims. The headline number rose to 402,000 and the prior week was revised higher by 3,000 to 396,000 claims. We can't quite seem to shake that 400,000 level even though we saw numbers below that level for the prior three weeks. The unemployment rate is likely to remain stubbornly high for some time to come. Claims need to be under 350,000 per week to make any real gains in hiring.

Jobless Claims Chart

The Nonfarm Payrolls report is due out on Friday and after Wednesday's ADP surprise analysts have been raising their numbers. Originally the estimates were in the 90,000-110,000 range and many analysts have been raising those estimates to 120,000-140,000. One estimate I heard was 190,000. I don't think the estimates really rose dramatically so I don't think there is too much risk of a negative surprise unless the new jobs come in well under 100,000. Last month saw 80,000 new jobs created. Everyone will want to see improvement so any number under 80K would likely create some market stress. Conversely a strong number over about 140,000 would likely be a headline that could support future market gains. After the +750 point rally so far this week I would be doubtful we would see those gains on Friday but potentially next week if the jobs are strong.

Economic Calendar

The news out of Europe continues to suggest the euro zone is headed to come kind of climax event next week. The bond yields for euro zone countries imploded over the last two days with Spain's 10-year yields declining over 50 basis points today alone. The yield on France declined over 30 basis points. This is expectations that some magic solution will be found by the Dec-9th EU summit next week.

The next ten days are critical in Europe. The EU finance ministers and the EU leaders are both meeting next week and there is a strong call to take decisive action to solve the problem. The failed German bond auction last week struck fear into the stronger countries that the contagion could really migrate to their markets and endanger their own budgets. This is a powerful signal and suddenly it appears they are ready to go beyond planning to make another plan.

Comments from highly placed politicians this week in Europe suggests they finally realize the potential of the crisis to destroy the euro zone and possibly the European Union. EU President Herman Van Rompuy said today, "We have to show that the euro is an irreversible project - an irreversible project." He said it twice for emphasis.

The European Union's Monetary Chief, Olli Rehn, made comments even more ominous. He said, "We are now entering the critical period of ten days to complete and conclude the crisis response of the European Union. Ten days to save the euro. Ten days that will shake the financial world. Ten days to decide how Europeans will go forward."

That ten days will end with the EU Leaders Summit on December 9th. The 27 leaders have tried to talk the problem away and that did not work. They tried throwing pocket change as the beggar countries and that did not work. They tried a 400 billion euro Financial Stability Fund and that did not work because it was not big enough.

Germany has remained firm against helping out the over spending nations saying they should pay for their own mistakes. That inaction and resistance to action has been the main cause for the stop gap measures to fail. They never went far enough because Germany would not commit to do whatever it took.

The Polish foreign minister said in Berlin this week, "I will probably be the first Polish foreign minister in history to say so, but here it is, I fear German power less than I am beginning to fear German inactivity…The biggest threat to the security and prosperity of Poland would be the collapse of the euro zone." He said this 72 years after Germany invaded Poland.

Merkel and Sarkozy are making plans to force a much closely coordinated fiscal policy in Europe. They have agreed that in order to have a common currency they must have common finances. That means budget approvals across country borders with the EU able to approve or deny budgets and spending plans. This will eventually mean a change in labor laws and potentially an end to many of the welfare states in Europe. Even France will have to change from its strict and protective labor laws.

"The solution exists. It is audacious," said Laurence Parisot, head of the business lobby Medef. "It is called the United States of Europe."

Is that going to be the end result? Obviously nobody knows but getting 17 countries to give up their fiscal sovereignty and allow some distant commission to dictate their budgets would seem like an impossible task to me. That would mean an end to the welfare states and you can imagine the riots that would result. Sarkozy has said many times recently that cutting the French workweek to 35 hours was major mistake. He also said lowering the retirement age to 60 was a major mistake. Obviously raising those numbers today would face major citizen resistance.

Whatever the eventual outcome the next ten days are critical and the EU leaders finally appear to realize that disaster is only a decision away. I believe they will try to put some solution in motion by the end of next week. That would be very bullish for the global markets.

In stock news Barnes & Noble (BKS) posted a loss of 17-cents compared to market estimates of a 3-cent profit. The company warned that full year earnings would be at the low end of the previously announced range. Sales were down -17% over the prior year. However, Barnes said the Nook Tablet was the fastest selling Nook product in history and overall Nook business revenue was $220 million for the quarter an increase of +85%. The CEO said, "We expect to sell millions of devices during the current quarter and add to the millions of current Nook customers." The Nook Tablet competes with the Kindle Fire from Amazon and Amazon does not release numbers of Kindles sold.

BKS Chart

Apple shares got a boost today after a major analysts said numbers out of Wintec suggest Apple sales are booming. He said Apple did build more iProducts than they needed for last quarter but that inventory is plunging fast and new orders for iPads and iPhones are surging thanks to the heavy sales in Q4.

Apple shares bounced off the 200-day average at $363 on Friday and that was the buy point I suggested several times in past commentaries. Shares closed today at $387 and just over the 100-day average. A move over resistance at $390 would be confirmation of the move and another buy signal.

Apple Chart

Research in Motion (RIMM) is catching upgrades from multiple analysts as chatter increases about a possible acquisition. Microsoft continues to be mentioned as a possible suitor. With a decline in market cap to only $10 billion and a global brand this would be a good time for somebody to make a run at RIMM. RIMM shares have been up for four consecutive days now.

RIMM Chart

Yahoo (YHOO) is back in the spotlight as multiple firms are letting it be known they are planning making a bid for the company. Unfortunately the rumors are getting shot down about as fast as they appear. A group led by Blackstone, Bain Capital, Japan's Softbank and China's Alibaba Group were reportedly considering an offer in the range of $20 per share. Late Thursday Alibaba said it had not yet made a decision to join the group.

Yahoo owns 40% of Alibaba and Yahoo and Softbank are partners in Yahoo Japan with Yahoo owning 35%. Having both of those entities together in one group would be a powerful incentive to do a deal. They all have deep pockets as well. There is an overall consensus that Yahoo's business is weakening and it needs to do a deal before it becomes irrelevant. Yahoo management including founder Jerry Yang are still reported to be considering a play to take the company private through a leveraged buyout. Multiple shareholders have threatened to sue if Yang proceeds on that course.

I believe a buyout will occur. When that will happen is the $64 question.

Yahoo Chart

This has been a tough week to trade. If you were not already long on Monday and Wednesday morning then you missed the gains. Monday's afternoon fade from resistance suggested the spike would be sold. Tuesday's fade from the same resistance suggested the same and allowed shorts to load up again. Wednesday's pole vault jump over resistance at the open crushed anyone already short. Thursday's lack of selling was clearly telling us that traders were gun shy and for good reason. Any shorts with capital left were afraid of a new revelation coming out of the Merkel-Sarkozy meeting in Paris on Friday and there was also the potential for a much stronger payroll number before the open on Friday. Those same factors kept longs in the market in hopes that either or both of those events would come to pass.

While I expect some plan to come out of the EU next week I have serious doubts about whether it will be enough to convince the world they have solved the problem. The first hurdle will be getting 17 countries to agree to any new plan. That will take weeks to months if it is a comprehensive plan with pain for everyone and there is no assurance everyone will agree and any change must be unanimous to pass.

It is my opinion the EU leaders will kick the can down the road again and announce another plan to make a plan. I hope I am wrong. Either way the next week is going to be critical for the health of the euro zone.

The S&P closed today at 1244 and that is not really heavy resistance. It was simple consolidation while we wait for the next set of headlines. The real resistance is 1265 and the 200-day average. If the next headline can vault us over that level then Santa Claus may actually come to Wall Street. Currently his sleigh is bogged down in the euro zone and without a real plan next week he may be stuck there for the rest of the year.

S&P Chart

The Dow has the same strong and clear resistance at just over 12,000 that was solid in early November. This will be a critical test of market strength. However, a move over 12,200 would be very bullish and setup a retest of 12,750 by year end.

Dow Chart

The Nasdaq was the only major index to close positive on Thursday. This was thanks to gains in Apple +6, Google +15, Amazon +5, Ross Stores +4 on +5% same store sales. Nasdaq 2625 was strong support on the way down and equally strong resistance on the way up. The next major resistance is 2700. Since tech stocks have plenty of reasons to be weak this quarter based on the Thailand flood disruptions and falling chip orders I see any gain after yesterday's big short squeeze as bullish. Support is now 2600.

Nasdaq Chart

I have mixed emotions about Friday's market direction. It will be headline driven but it appears the market sentiment has changed. We were massively oversold last week and sentiment was terrible. The continued improvement in the U.S. economics and the plan to make a new plan potential in Europe is helping create holiday cheer.

However, a headline driven market can be driven equally fast in either direction. The next week is going to be critical for Europe although the U.S. appears to be doing fine. I would hesitate to buy the market on Friday simply because of the extreme event risk over the weekend. That risk works both ways so a big gap open on Monday would be a missed opportunity if you don't have at least a small position.

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Jim Brown

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New Plays

Another Short Squeeze Candidate

by James Brown

Click here to email James Brown

Editor's Note:

We are listing a couple of bullish candidates tonight but readers should be cautious here. The S&P 500 is still sitting at resistance (remember yesterday's chart). Then again you could argue the lack of any real profit taking on yesterday's rally is positive. I would not be in a rush to open new trades and if you do I would keep positions small.

P.S. don't forget that December calls expire in about two weeks!

-James


NEW BULLISH Plays

MAKO Surgical - MAKO - close: 30.04 change: +1.24

Stop Loss: 27.90
Target(s): 37.50
Current Gain/Loss: unopened
Time Frame: 6 to 9 weeks
New Positions: Yes, see below

Company Description

Why We Like It:
After a five-week fall from new highs, shares of MAKO seemed to hit bottom on Nov. 21st. The stock has been consolidating sideways in the $28-30 zone, near its simple and exponential 200-dma, for the last several days. This is starting to look like a potential bottom, which is bad news for the bears and there seem to be a lot of bears.

MAKO isn't turning a profit yet but the long-term outlook seems tempting giving the aging baby-boomer population and MAKO's position in the knee and hip replacement industry. I suspect that MAKO could see a short squeeze higher if the stock can breakout of this trading range. The most recent data listed short interest at 38% of MAKO's small 32.1 million share float.

We are suggesting a trigger to open bullish positions at $30.55. I do see potential resistance at $31.00 and at $35.00 but we are setting our multi-week target at $37.50.

Trigger @ $30.55

Suggested Position: buy MAKO stock @ 30.55

- or -

buy the 2012Jan $35 call (MAKO1221A35) current ask $1.00

Annotated chart:

Entry on December xx at $ xx.xx
Earnings Date 03/01/12 (unconfirmed)
Average Daily Volume = 1.1 million
Listed on December 01, 2011



In Play Updates and Reviews

NILE Hits Our Target

by James Brown

Click here to email James Brown

Editor's Note:
Shares of Blue Nile Inc. (NILE) hit our exit target thanks to a sharp two-day rally. Meanwhile we did see FRX hit our stop loss.

-James

Current Portfolio:


BULLISH Play Updates

AutoNation Inc. - AN - close: 35.99 change: -0.12

Stop Loss: 33.45
Target(s): 39.50
Current Gain/Loss: + 4.4%
Time Frame: 6 to 8 weeks
New Positions: see below

Comments:
12/01 update: AN spiked to a new three-week high at $36.87 this morning and then retreated to close down 12 cents. Readers may want to wait for a dip back toward the $35.00 area before considering new positions.

Earlier Comments:
Our multi-week target is $39.50. More conservative traders may want to exit in the $37.75 region instead.

current Position: Long AN stock @ $34.45

- or -

Long Jan $35 call (AN1221A35) Entry $1.95

11/30/11 new stop loss @ 33.45

Entry on November 22 at $34.45
Earnings Date 02/02/12 (unconfirmed)
Average Daily Volume = 1.3 million
Listed on November 21, 2011


Activision Blizzard, Inc. - ATVI - close: 12.41 change: -0.01

Stop Loss: 11.59
Target(s): 13.45
Current Gain/Loss: + 0.8%
Time Frame: 4 to 8 weeks
New Positions: see below

Comments:
12/01 update: ATVI settled virtually unchanged on the session. Although if you look at the intraday chart you'll see a continuation of the bullish trend of higher lows. If you don't feel like chasing it here then wait for a dip into the $12.20-12.00 zone as your next entry point.

current Position: Long ATVI stock @ $12.30

- or -

Long FEB $13 call (ATVI1218B13) Entry $0.42

11/30/11 trade open. ATVI gaps higher at $12.30
11/29/11 ATVI gapped open lower. Trade not open yet.

Entry on November 30 at $12.30
Earnings Date 02/09/12 (unconfirmed)
Average Daily Volume = 14.9 million
Listed on November 28, 2011


Brocade Communications - BRCD - close: 5.37 change: -0.01

Stop Loss: 4.75
Target(s): 6.45
Current Gain/Loss: + 2.4%
Time Frame: 8 to 12 weeks
New Positions: see below

Comments:
12/01 update: BRCD just can't seem to breakout past resistance near $5.40 and its simple 200-dma. The stock saw a spike lower this morning to $5.15 but managed to recover and closed almost unchanged on the day. I would prefer to launch new positions on a bounce off the $5.00 level.

Earlier Comments:
Keep in mind that the simple 200-dma near $5.40 could still be technical resistance. I expect this trade to take many weeks to play out but we're aiming for $6.75. We'll make adjustments to our exit strategy as needed.

current Position: Long BRCD stock @ $5.25

- or -

Long 2012JAN $5.50 call (BRCD1221A5.5) Entry $0.37

Entry on November 28 at $5.25
Earnings Date 02/16/12 (unconfirmed)
Average Daily Volume = 8.6 million
Listed on November 26, 2011


Hi Tech Pharmacal Co. - HITK - close: 41.55 change: -0.03

Stop Loss: 37.65
Target(s): 44.00
Current Gain/Loss: + 9.8%
Time Frame: 2 to 3 weeks
New Positions: see below

Comments:
12/01 update: HITK tried to rally this morning but the stock spent a couple of hours struggling with resistance near the $42.30 level before finally paring its gains. Once again I am suggesting that more conservative traders may want to exit immediately to lock in a gain! I am not suggesting new positions at this time.

Earlier Comments:
The stock could see a short squeeze. The most recent data listed short interest at 14% of the very small 9.9 million-share float. The $40.00 level might be resistance but if HITK does see a short squeeze I am expecting a much bigger move. FYI: The Point & Figure chart for HITK is bullish with a $58.00 target. NOTE: We do not want to hold over the December earnings report so we only have two or three weeks.

current Position: Long HITK stock @ $37.84

- or -

Long DEC $40 call (HITK1117L40) Entry $1.65

11/30/11 HITK underperformed. Readers may want to take profits now.
11/29/11 new stop loss @ 37.65
Readers may want to take profits early right now.
HITK +10.2%, Dec $40 call +66%
11/28/11 new stop loss @ 36.75

Entry on November 22 at $37.84
Earnings Date 12/08/11 (unconfirmed)
Average Daily Volume = 180 thousand
Listed on November 21, 2011


Ipath Copper ETN - JJC - close: 45.51 change: -0.49

Stop Loss: 42.90
Target(s): 48.90
Current Gain/Loss: + 0.4%
Time Frame: 4 to 8 weeks
New Positions: see below

Comments:
12/01 update: After yesterday's spike it's natural to see a little profit taking. I would prefer to launch new positions on a dip into the $44.50-44.00 zone. Conservative traders will want to wait and buy a bounce from this area.

current Position: Long JJC (ETF) @ $45.30

- or -

Long JAN $45 call (JJC1221A45) Entry $3.30

11/30/11 JJC gaps higher at $45.30. Adjusting stop loss to $42.90 and moving exit target to $48.90.

Entry on November 30 at $45.30
Earnings Date --/--/-- (unconfirmed)
Average Daily Volume = 148 thousand
Listed on November 29, 2011


Kodiak Oil & Gas - KOG - close: 8.89 change: +0.01

Stop Loss: 7.75
Target(s): 9.45
Current Gain/Loss: +18.3%
Time Frame: two to three months
New Positions: see below

Comments:
12/01 update: KOG held up well and closed virtually unchanged, up a penny on the session. Readers may want to go ahead and take profits here. I am not suggesting new positions at this time. Please note that I am adjusting our exit target down to $9.45 (from 9.75).

Earlier Comments:
Our multi-month target is $9.75. FYI: The Point & Figure chart for KOG is bullish with a $13.75 target. KOG is a potential takeover target.

current Position: Long the stock @ 7.51

- or -

Long 2012 MAR $7.50 call (KOG1217C7.5) Entry $1.25

12/01 Readers may want to exit now to lock in a gain (+18.3%). I am adjusting our exit target to $9.45
11/30 new stop loss @ 7.75
11/28 new stop loss @ 7.49
11/23 new stop loss @ 7.38
11/15 gap down at 7.41 and hit 7.21 before bouncing.
11/14 new stop loss @ 7.20
11/14 KOG announces plans to sell an additional 37.5 million shares of new stock
11/08 trade opened at $7.51.

Entry on November 08 at $ 7.51
Earnings Date 03/05/12 (unconfirmed)
Average Daily Volume = 6.6 million
Listed on November 5, 2011


Stamps.com - STMP - close: 26.26 change: -1.11

Stop Loss: 24.75
Target(s): 32.50
Current Gain/Loss: + 0.3%
Time Frame: 6 to 8 weeks
New Positions: see below

Comments:
12/01 update: Warning! STMP underperformed the market. Today's -4.0% drop completely erased yesterday's gains. Shares are near technical support at the 50-dma (25.66). More conservative traders may want to inch up their stop loss. I couldn't find any news to account for today's relative weakness. Today's action doesn't bode well for tomorrow.

Earlier Comments:
NOTE: STMP could see a short squeeze if the market bounces. The most recent data listed short interest at more than 10% of the very small 12.3 million-share float.

current Position: Long STMP stock @ $26.16

- or -

Long Feb $30 call (STMP1218C30) Entry $2.00

11/28 trade opened. STMP gapped higher at $26.16
11/26 No change in our strategy. Trade not open yet. Readers may want to consider alternatives listed in tonight's update.
11/23 STMP gapped down again. Trade not open.
11/22 trade did not open. STMP opened lower by one cent.
11/21 trade not open. try again. Move stop loss to $24.75

Entry on November 28 at $26.16
Earnings Date 02/09/12 (unconfirmed)
Average Daily Volume = 646 thousand
Listed on November 19, 2011


BEARISH Play Updates

AT&T Inc. - T - close: 28.84 change: -0.14

Stop Loss: 28.55
Target(s): 24.25 or 22.75
Current Gain/Loss: unopened
Time Frame: 6 to 9 weeks or more
New Positions: Yes, see below

Comments:
12/01 update: We are still in a wait and see mode with AT&T. There is no change from my prior comments. I am not adjusting our strategy yet. We will leave our trigger to open bearish positions at $27.15 for now. However, readers will want to keep an eye on the $29.50-29.75 zone, which is the top of the right-hand shoulder to T's large head-and-shoulders pattern (a.k.a. this area should be resistance). A failure near $29.50 might prove to be a new entry point for bearish positions.

Earlier Comments:
AT&T has significant support in the $27.20-27.50 zone. Currently we are suggesting a trigger to open bearish positions at $27.15. More conservative traders may want to use a trigger under $27.00 instead as their entry point for bearish positions. If we are triggered at $27.15 our multi-month target is $22.75, however, more conservative traders may want to exit near $24.00 instead. I have listed to targets (24.25 and 22.75) above depending on your risk tolerance. The $24.00 level was significant support back in 2010. Unfortunately for AT&T shareholders the stock has produced a huge (bearish) head-and-shoulders pattern over the last several months. A breakdown under $27.00 would signal a drop toward the $22.50 area (see weekly chart).

Trigger @ $27.15

Suggested Position: short T stock @ 27.15

- or -

buy the 2012Jan $25 PUT (T1221M25)

- or -

buy the Mar $25 PUT (T1217O25)

Entry on November xx at $ xx.xx
Earnings Date 01/26/12 (unconfirmed)
Average Daily Volume = 23.4 million
Listed on November 26, 2011


CLOSED BULLISH PLAYS

Blue Nile Inc. - NILE - close: 39.66 change: +1.67

Stop Loss: 34.40
Target(s): 39.40
Current Gain/Loss: +13.4%
Time Frame: 4 to 8 weeks
New Positions: see below

Comments:
12/01 update: Target achieved. NILE continued to rally. Shares opened near $38.00 and soared to almost $41.00 before paring gains and settling up +4.3%. Our exit target was hit at $39.40.

Earlier Comments:
Readers should consider this an aggressive, higher-risk trade. If triggered our target is $39.75. More conservative traders may want to exit at the 50 or 100-dma instead.

(small positions)

current Position: Long NILE stock @ 34.67, exit $39.40 (+13.4%)

- or -

2012Jan $35 call (NILE1221A35) Entry $2.90 exit $5.50 (+89.6%)

12/01/11 exit target hit at $39.40
11/30/11 new stop loss @ 34.40. new exit target at $39.40
11/28/11 NILE gapped higher at $34.67, which was above our entry trigger at $34.60

chart:

Entry on November 28 at $34.60
Earnings Date 02/09/12 (unconfirmed)
Average Daily Volume = 491 thousand
Listed on November 22, 2011


CLOSED BEARISH PLAYS

Forest Labs Inc. - FRX - close: 29.91 change: -0.05

Stop Loss: 30.10
Target(s): 25.25
Current Gain/Loss: - 3.9%
Time Frame: 9 to 12 weeks
New Positions: see below

Comments:
12/01 update: We have been stopped out of FRX at $30.10. The stock climbed to $30.19 intraday before reversing lower and closing back under the $30.00 mark.

Earlier Comments:
Our multi-week target is $25.25. FRX doesn't move very fast so we have to give it some time. FYI: The Point & Figure chart for FRX is bearish with a $19 target.

NOTE: You may want to trade the options instead of the stock to limit risk. FRX has about 6 or 7 days worth of short interest (approximately 9% of the float). Looking at the chart you can see the super sharp bounces caused by short covering.

current Position: short FRX stock @ 28.95, exit $30.10 (-3.9%)

- or -

FEB $30 put (FRX1218N30) Entry $2.25 exit $1.50*(-33.3%)

*option didn't trade at time our trade closed. This is an estimate.
12/01/11 stopped out at $30.10
11/29/11 new stop loss @ 30.10

chart:

Entry on November 21 at $28.95
Earnings Date 01/17/12 (unconfirmed)
Average Daily Volume = 2.5 million
Listed on November 19, 2011