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Long Play Updates


Short Play Updates

Starbucks - SBUX - close: 11.01 change: -0.52 stop: 12.55 *new*

SBUX has now broken through its long-term trendline of lower lows. Shares lost another 4.5% on Thursday. We are not suggesting new positions at this time and strongly suggest readers consider exiting completely or taking a good chunk of their position off the table. We're adjusting the stop loss to $12.55. SBUX has already exceeded our first target at $12.05. Please note that we're also adjusting our secondary target from $10.25 to $10.55.

Picked on October 05 at $13.66 /1st target hit $12.05
Change since picked: - 2.13
Earnings Date 11/10/08 (unconfirmed)
Average Daily Volume: 12.2 million

Closed Long Plays


Closed Short Plays

Coca-Cola Enterp. - CCE - cls: 12.13 chg: -1.32 stop: 15.01

Target exceeded. CCE continues to plunge lower. The stock gave up almost 10% on big volume today. The intraday low was $12.07. Our secondary target was $12.50. We strongly suggest you exit now if you haven't done so already.

Picked on October 05 at $15.91 /1st target exceeded 14.05
Change since picked: - 3.78 /2nd target exceeded 12.50
Earnings Date 10/23/08 (unconfirmed)
Average Daily Volume: 2.7 million


MarthaStewardLivingOmni - MSO - cls: 5.85 chg: -0.53 stop: 7.05

Second target achieved. MSO also continued its freefall lower. The stock lost more than 8% and closed under the $6.00 level. The intraday low was $5.85. Our secondary target was $6.15. If you have not exited yet we strongly suggest you do so.

Picked on October 05 at $ 7.78 /1st target hit
Change since picked: - 1.93 /2nd target exceeded
Earnings Date 11/03/08 (unconfirmed)
Average Daily Volume: 496 thousand

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