Editor's Note:
The U.S. market turned lower on Friday with widespread declines. Worries about Greece's impact on the EU and a disappointing U.S. GDP number did not help the bulls.

We have updated several stop losses tonight.


Current Portfolio:


BULLISH Play Updates

Burlington Stores, Inc. - BURL - close: 49.89 change: -0.80

Stop Loss: 48.65
Target(s): To Be Determined
Current Option Gain/Loss: -2.4%
Entry on January 23 at $51.10
Listed on January 22, 2015
Time Frame: Exit PRIOR to earnings in mid March
Average Daily Volume = 830 thousand
New Positions: see below

Comments:
01/31/15: The profit taking in BURL has produced a streak of three down days in a row. Friday's drop below what should have been support at $50.00 is a potential warning signal for traders. The next level of support could be $48 or even the 50-dma near $47.00. We don't want to ride BURL that low. Tonight we are raising the stop loss up to $48.65.

I am not suggesting new positions at this time.

Earlier Comments: January 22, 2015
One of the best performing stocks last year was BURL. The stock gained +47% in 2014 versus the S&P 500's +11% gain.

According to the company website, "Burlington is a national off-price apparel, home and baby products retailer, operating in the United States and Puerto Rico. We offer great value to our customers by featuring high-quality, primarily branded apparel, home and baby products at "Every Day Low Prices", to deliver savings of up to 60-70% off department and specialty store regular prices. We operate more than 500 stores under the Burlington Coat Factory, Cohoes Fashions, Super Baby Depot, MJM Designer Shoes and Burlington Shoes nameplates."

The company has been on a roll and is poised to see earnings grow +100% in its current fiscal year. Management has been consistently raising estimates. Back in September they reported earnings that beat estimates on both the top and bottom line and raised their full year guidance. They beat again with their earnings report in December and raised guidance. Then on January 9th they raised guidance again. We are starting to see Wall Street analysts raise their price targets for BURL into the $58-60 zone.

Investors have been consistently buying the dips. Now shares are in the process of breaking out past round-number, psychological resistance at the $50.00 level. Tuesday's high was $50.90. Tonight I am suggesting a trigger to open bullish positions at $51.10.

- Suggested Positions -

Long BURL stock @ $51.10

- (or for more adventurous traders, try this option) -

Long MAR $55 CALL (BURL150320C55) entry $1.87

01/31/15 new stop @ 48.65
01/23/15 triggered @ 51.10
Option Format: symbol-year-month-day-call-strike

chart:


Sprouts Farmers Market - SFM - close: 36.41 change: -0.04

Stop Loss: 35.75
Target(s): To Be Determined
Current Option Gain/Loss: +10.2%
Entry on December 29 at $33.05
Listed on December 23, 2014
Time Frame: exit PRIOR to earnings on February 25th
Average Daily Volume = 1.0 million
New Positions: see below

Comments:
01/31/15: Shares of SFM weathered the market's weakness last week pretty well. The stock has been consolidating sideways in the $36-37 range the last few days. While the relative strength is encouraging we do not want to launch new positions at this time.

The $36.00 level is short-term support and the rising 10-dma, currently near $35.85, should also be short-term support. Tonight we are moving the stop loss to $35.75.

Earlier Comments: December 23, 2014:
SFM is in the services sector. They operate in the grocery store industry. According to the company, "Sprouts Farmers Market, Inc. is a healthy grocery store offering fresh, natural and organic foods at great prices. The Company offers a complete shopping experience that includes fresh produce, bulk foods, vitamins and supplements, packaged groceries, meat and seafood, baked goods, dairy products, frozen foods, natural body care and household items catering to consumers' growing interest in health and wellness. Headquartered in Phoenix, Arizona, the Company employs more than 17,000 team members and operates more than 190 stores in ten states."

Back in the fourth quarter of 2013 the health food and natural grocery stores saw their stocks peak and begin a multi-month decline. The market was worried about growing competition. The organic and "natural" trend had allowed companies like SFM and WFM to enjoy wider margins than traditional grocery stores. Now everyone seems to be trying to cash in on the organic trend.

Shares of SFM were almost cut in half with their drop from its 2013 peak to the 2013 low this past spring. Since then it appears that SFM has found a bottom. That might be thanks to steady earnings growth. SFM has beaten Wall Street's bottom line earnings estimates the last four quarters in a row. Back in May they guided higher but since then their guidance has only been in-line with consensus estimates.

The recent strength in the stock is encouraging. Shares are now challenging resistance in the $32-33 area. Should SFM breakout it could see some short covering. The most recent data listed short interest at 12.9% of the 124 million share float.

Tonight we are listing a trigger to launch bullish positions at $33.05.

- Suggested Positions -

Long SFM stock @ $33.05

- (or for more adventurous traders, try this option) -

Long MAR $35 CALL (SFM150320C35) entry $1.10

01/31/15 new stop @ 35.75
01/24/15 new stop @ 34.85
01/15/15 new stop @ 33.45
12/29/14 triggered @ 33.05
Option Format: symbol-year-month-day-call-strike

chart:


Tekmira Pharmaceuticals - TKMR - close: 25.61 change: -0.65

Stop Loss: 23.90
Target(s): To Be Determined
Current Option Gain/Loss: -1.9%
Entry on January 27 at $26.10
Listed on January 26, 2015
Time Frame: 4 to 6 weeks
Average Daily Volume = 2.7 million
New Positions: see below

Comments:
01/31/15: January was a rough month for the U.S. stock market. TKMR bucked that trend with a +69% gain in January. Shares managed to post a gain last week as well. TKMR is currently up six weeks in a row. As long as the bullish trend of higher lows remains in place there is no reason it can't make it seven weeks in a row. However, that does not mean I would launch new positions right here. Let's wait and see if TKMR recovers from Friday's dip.

Tonight we are raising the stop loss to $23.90.

Earlier Comments: January 26, 2015:
Biotech stocks were strong performers last year. They have continued to rally in 2015. One biotech that is outpacing its peers this year is TKMR.

The company made a lot of headlines last year with its experimental treatments for Ebola. According to the company, "Tekmira Pharmaceuticals Corporation is a biopharmaceutical company focused on advancing novel RNAi therapeutics and providing its leading lipid nanoparticle (LNP) delivery technology to pharmaceutical and biotechnology partners. Tekmira has been working in the field of nucleic acid delivery for over a decade, and has broad intellectual property covering its delivery technology."

The Ebola panic has faded but TKMR is still working on a treatment. The company's TKM-Ebola treatment is in phase-one clinical trials thanks to a $140 million deal with the U.S. Defense Department.

Ebola is not driving the rally in TKMR this year. TKMR's recent strength is thanks to M&A news. On Sunday, January 11th the company announced they were merging with OnCore Biopharma. According to the press release, TKMR "and OnCore Biopharma, Inc., a biopharmaceutical company dedicated to discovering, developing and commercializing an all-oral cure for patients suffering from chronic hepatitis B virus (HBV) infection, announced today that they have agreed to merge to create a new leading global HBV company focused on developing a curative regimen for hepatitis B patients by combining multiple therapeutic approaches."

Why is this significant? Hepatitis B affects a lot of people. TKMR's press release discussed the disease saying, "Hepatitis B is a serious infection of the liver caused by the hepatitis B virus (HBV) and is considered a major global health problem. Hepatitis B infection can cause chronic liver disease, which increases a patient's risk of death from liver cirrhosis and liver cancer. Estimates from the Centers for Disease Control and Prevention (CDC) indicate that up to 350 million people globally may be chronically infected with hepatitis B and, according to the World Health Organization (WHO), more than 780,000 people die every year due to hepatitis B. Most currently available therapies aim to suppress this viral infection but do not lead to a cure in the overwhelming majority of patients."

The stock market applauded the merger news and shares of TKMR soared +57% on Monday, January 12th. I'm sure a lot of that was short covering. The most recent data listed short interest at almost 10% of the 21.1 million share float. I suspect that data is out of date today.

It is interest how TKMR has not seen that much profit taking after such a big move. Traders have been buying the dips the last several days. Now TKMR is hitting new three-month highs. Shares look poised to rally toward resistance near $30.00.

Tonight we are suggesting a trigger to launch bullish positions at $26.10. I want to caution readers that biotech stocks are always a higher-risk, more aggressive trade. The right or wrong headline can send a biotech stock crashing or soaring overnight and TKMR is a perfect example with the move on January 12th. I am suggesting small positions to limit risk. You may want to consider call options as another way to limit your risk.

*small positions* - Suggested Positions -

Long TKMR stock @ $26.10

- (or for more adventurous traders, try this option) -

Long MAR $27.50 CALL (TKMR150320C27.50) entry $1.60

01/31/15 new stop @ 23.90
01/27/15 triggered @ 26.10
Option Format: symbol-year-month-day-call-strike

chart:




BEARISH Play Updates

Canadian Solar Inc. - CSIQ - close: 20.39 change: +0.58

Stop Loss: 21.05
Target(s): To Be Determined
Current Option Gain/Loss: -4.8%
Entry on January 29 at $19.45
Listed on January 28, 2015
Time Frame: 8 to 12 weeks
Average Daily Volume = 3.5 million
New Positions: see below

Comments:
01/31/15: Our CSIQ trade could be in trouble. The stock was showing way too much relative strength on Friday with a +2.9% gain. Shares did struggle with resistance near $20.75, which is good news if you're bearish. The stock remains under its longer-term trend of lower highs (see chart). I am not suggesting new positions at this time.

Earlier Comments: January 28, 2015
Solar stocks have been hammered over the last few months. CSIQ has been underperforming its peers. Currently year to date in 2015 CSIQ is already down -2.89%.

According to a company press release, "Founded in 2001 in Ontario, Canada, Canadian Solar is one of the world's largest and foremost solar power companies. As a leading manufacturer of solar photovoltaic modules and provider of solar energy solutions, Canadian Solar has an industry leading and geographically diversified pipeline of utility-scale solar power projects as well as a track record of successful solar deployment boasting over 8 GW of premium quality modules installed in over 70 countries during the past decade. Canadian Solar is committed to providing high-quality solar products and solar energy solutions to customers around the world."

Oil's plunge has been labeled the main reason for solar stock declines. On Wall Street there is some weird relationship between lower oil prices and falling solar stocks. Crude oil is mainly used for transportation, after it has been refined. While solar energy is used to generate electricity. There does not seem to be a direct relationship but solar stocks continue to sink as oil prices fall. Inside the U.S. oil is used for maybe 1% of electricity consumption. We would be better off comparing solar to coal. Coal still accounts for about 30% of U.S. energy production and coal prices have been falling the last three years.

Technically CSIQ looks pretty ugly. Shares are in a bearish trend of lower highs and lower lows. They just recently broke through what should have been support at their 2014 lows. Now CSIQ is flirting with a breakdown under round-number support at the $20.00 level. The last few days appear to have formed a bear-flag consolidation pattern (counter-trend rally). The point & figure chart is very bearish and forecasting an $11 target.

Tonight I am suggesting a trigger to open bearish positions at $19.45. We'll try and limit our risk with a stop loss at $21.05. More conservative traders could use a stop closer to today's high instead (20.68). You might want to keep your position size small. CSIQ has been volatile in the past. The most recent data listed short interest at 13% of the small 37.9 million share float. You may want to use put options to limit your risk.

- Suggested Positions -

Short CSIQ stock @ $19.45

- (or for more adventurous traders, try this option) -

Long MAR $20 PUT (CSIQ150320P20) $2.40

01/29/15 triggered @ 19.45
Option Format: symbol-year-month-day-call-strike

chart:


Discovery Communications - DISCA - close: 28.99 change: -0.76

Stop Loss: 30.85
Target(s): To Be Determined
Current Option Gain/Loss: +5.2%
Entry on January 14 at $30.57
Listed on January 13, 2015
Time Frame: Exit PRIOR to earnings on Feb. 19th
Average Daily Volume = 3.8 million
New Positions: see below

Comments:
01/31/15: It looks like the down trend in DISCA has resumed. Shares underperformed the broader market on Friday with a -2.5% decline. DISCA looks ready to break down under its January lows.

Earlier Comments: January 13, 2015:
We have heard for a long time that content is king. Discovery has some great content. So why is the stock suffering so poorly? The stock market posted double-digit gains last year and yet shares of DISCA was one of the market's worst performers with a -23.8% decline.

According to company marketing materials, "Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world's #1 pay-TV programmer reaching nearly 3 billion cumulative subscribers in more than 220 countries and territories. Discovery is dedicated to satisfying curiosity, engaging and entertaining viewers with high-quality content on worldwide television networks, led by Discovery Channel, TLC, Animal Planet, Investigation Discovery and Science, as well as U.S. joint venture network OWN: Oprah Winfrey Network. Discovery also controls Eurosport International, a premier sports entertainment group, including six pay-TV network brands across Europe and Asia. Discovery also is a leading provider of educational products and services to schools, including an award-winning series of K-12 digital textbooks, through Discovery Education, and a digital leader with a diversified online portfolio, including Discovery Digital Networks."

It looks like the revenue picture has soured for DISCA. Back in February 2014 the company reported earnings and raised their revenue guidance. One quarter later, when they reported in July, they lowered the top end of their guidance. Then in November, when they reported earnings, DISCA missed Wall Street's revenue estimate and management lowered their revenue guidance.

In a recent interview Discovery's CEO said they are having trouble monetizing all of their content. The advertising environment has gone soft and they haven't figured out why there is a lull in ad spending.

Research is forecasting that online video watching will more than double by 2020. A USB analyst believes online will eventually pose a significant threat to more traditional TV watching trends and companies. Another analyst, this time with Sanford Bernstein, believes the huge declines in TV viewership will continue. Analyst Todd Juenger said, "We believe ad-supported TV is in the early stages of a structural decline." That's long-term bearish for TV. DISCA needs to do a better job of monetizing their content online.

Technically DISCA looks very bearish. The oversold bounce from November stalled in the $36 area several time. The point & figure chart is bearish and forecasting at $23.00 price target. Today DISCA is breaking down to new 52-week lows.

We are suggesting a trigger to open bearish positions at $30.90. Plan on exiting ahead of DISCA's earnings report in mid February.

- Suggested Positions -

Short DISCA stock @ $30.57

- (or for more adventurous traders, try this option) -

Long FEB $30 PUT (DISCA150220P30) entry $1.20

01/15/15 new stop @ 30.85
01/14/15 triggered on gap down at $30.57, trigger was $30.90
Option Format: symbol-year-month-day-call-strike

chart:


Greif, Inc. - GEF - close: 38.20 change: -1.17

Stop Loss: 41.60
Target(s): To Be Determined
Current Option Gain/Loss: +4.4%
Entry on January 26 at $39.94
Listed on January 24, 2015
Time Frame: Exit PRIOR to earnings in late February
Average Daily Volume = 177 thousand
New Positions: see below

Comments:
01/31/15: GEF continues to show relative weakness with a -2.9% drop on Friday. These are new multi-year lows. Traders may want to start ratcheting down their stop loss.

Earlier Comments: January 24, 2015:
Shares of GEF are crumbling like wet cardboard. The company operates in the consumer goods sector. They make packaging and container products. According to a company press release, "Greif is a world leader in industrial packaging products and services. The company produces steel, plastic, fibre, flexible, corrugated and reconditioned containers, intermediate bulk containers, containerboard and packaging accessories, and provides blending, filling, packaging and industrial packaging reconditioning services for a wide range of industries. Greif also manages timber properties in North America. The company is strategically positioned in more than 50 countries to serve global as well as regional customers."

Unfortunately for investors GEF did not have a good 2014 on the earnings front. They missed analysts estimates the last four earnings reports in a row. In August 2014 GEF's management guided earnings lower. In December they lowered guidance again.

GEF's most recent earnings report was January 14th and Q4 earnings plunged -90% to $8.7 million. Revenues dropped -4% to $1.05 billion, below Wall Street estimates. For all of 2014 GEF said profits declined -38% and revenue slipped -3%. Once again management guided earnings lower. They now expected 2015 earnings in the $2.25-2.35 range compared to Wall Street estimates of $2.78 a share.

The company's earnings report provided an outlook where management issued this statement:

The company anticipates the overall global economy to reflect a modest recovery in fiscal 2015, with positive aspects of the improving economy in the United States being offset by the negative trends in other regions, particularly in Europe and Latin America. We anticipate that foreign currency matters will continue to present challenges for the company, as the strengthening of the United States dollar against other currencies will continue to impact the company’s revenues and net income.

Following GEF's Q4 results several analyst downgraded their rating on the stock. The point & figure chart is bearish and currently forecasting at $31.00 target.

Technically Friday's display of relative weakness (-2.7%) broke down through significant support near $40.00. We are suggesting bearish positions immediately on Monday morning. More conservative traders may want to wait for a little confirmation (perhaps a decline below $39.25). The nearest support looks like the $35 and $30 regions.

NOTE: GEF does have options but the spreads are too wide to trade.

- Suggested Positions -

Short GEF stock @ $39.94

01/26/15 trade began this morning. GEF opened at $39.94

chart:


Range Resources Corp. - RRC - close: 46.27 change: +0.78

Stop Loss: 48.75
Target(s): To Be Determined
Current Option Gain/Loss: -3.4%
Entry on January 30 at $44.75
Listed on January 29, 2015
Time Frame: Exit PRIOR to earnings on February 24th
Average Daily Volume = 2.8 million
New Positions: see below

Comments:
01/31/15: Our aggressive, bearish trade on RRC is not off to a good start. Shares did continue lower as expected and hit our suggested entry point at $44.75. However, the stock bounced and displayed relative strength on Friday with a +1.7% gain. The $48.00 level should be short-term resistance and nimble traders could use a failed rally near $48.00 as a new bearish entry point.

Earlier Comments: January 29, 2015
RRC is in the basic materials sector. They explore and develop oil and natural gas assets. According to the company, "Range Resources Corp. is a leading independent oil and natural gas producer with operations focused in Appalachia and the Midcontinent region of the United States. The Company pursues an organic growth strategy targeting high return, low-cost projects within its large inventory of low risk, development drilling opportunities. The Company is headquartered in Fort Worth, Texas." The company recently stated their proved reserves at the end of 2014 rose +26% for the year to a record high of 10.3 T cfe (trillion cubic feet equivalent).

Unfortunately for RRC and its investors natural gas prices have been declining for a long time. Natural gas futures are currently trading at two-year lows, below $3.00 MMBtu (million British thermal units). The industry was already facing oversupply concerns. Now forecasts suggest demand will be less than expected.

The price of natural gas is influenced by the weather. In spite of the blizzard that hit the east coast this past week the U.S. could actually see a mild winter, which would drive down natural gas consumption and thus prices would fall. Of course we are talking about the weather. Forecasts could change. I remember last fall they were forecasting 2015 to be an exceptionally cold winter following 2014's uncommonly cold winter. Yet now they're talking about a mild winter for 2015 (what's left of winter).

Another issue is the overall trend for commodity prices. The surging dollar makes commodities cheaper and this is exacerbated the sell-off in oil and gas. The oil and gas industry is also dealing with a price war with Saudi Arabia who is willing to undercut its competitors to drive them out of the oil business. While RRC is mostly natural gas the issue is affecting everyone.

There have been some bullish calls on the energy sector and a few analysts have suggested that the big natural gas names, including RRC, could be bargains at current levels. Goldman Sachs believes RRC will eventually emerge from this energy sector crash as a winner due to their large size. That does not mean that RRC's stock won't collapse toward its 2009 or 2010 lows before finding a bottom.

Technically RRC is in a bear market, having been cut in half from its 2014 highs. The point & figure chart is bearish and forecasting at $29.00 target. The stock's recent attempt at a bounce struggled for days with resistance (a.k.a. broken support) near $50.00. Now RRC looks ready for the next leg lower.

I am labeling this a slightly more aggressive trade. Tonight's trade that RRC will continue to sink is a bet that shares will break the trend line you see on the weekly chart below. We'll start with a trigger to launch positions at $44.75.

- Suggested Positions -

Short RRC stock @ $44.75

- (or for more adventurous traders, try this option) -

Long MAR $45 PUT (RRC150320P45) entry $3.80

01/30/15 triggered @ 44.75
Option Format: symbol-year-month-day-call-strike

chart:


Virgin America Inc. - VA - close: 33.54 change: -2.77

Stop Loss: 36.65
Target(s): To Be Determined
Current Option Gain/Loss: +8.0%
Entry on January 28 at $36.45
Listed on January 27, 2015
Time Frame: 2 to 4 weeks
Average Daily Volume = 2.5 million
New Positions: see below

Comments:
01/31/15: Wow! After Thursday's oversold bounce the sell-off in shares of VA resumed with a vengeance on Friday. The stock reversed into a -7.6% decline. The put option on this trade has already doubled in value. Tonight we are moving the stop loss down to $36.65.

Earlier Comments: January 27, 2015:
The IPO honeymoon period for shares of VA might be ending soon. The company's stock hit the market on November 13th with about 13.3 million shares priced at $23.00 each. VA opened at $27.00 and rallied to $30.00 on its first day of trading. Six weeks later VA was testing the $40.00 level.

According to the company's marketing material, "Virgin America is a California-based airline that is on a mission to make flying good again, with brand new planes, attractive fares, top-notch service, and a host of fun, innovative amenities that are reinventing domestic air travel. The Virgin America experience is unlike any other in the skies, featuring mood-lit cabins with fleetwide WiFi, custom-designed leather seats, power outlets, and a video touch-screen at every seatback offering guests on-demand menus and countless entertainment options." VA currently has a fleet of more than 50 Airbus single-aisle planes.

Airline stocks have been big winners the last year and a half. The rally in airline stocks off the group's 2014 October low has been exacerbated by plunging oil prices. Jet fuel is a huge expense for this industry so falling oil is a significant tailwind toward company profits.

Many airlines to try reduce their risk of jet fuel price volatility with fuel hedges. The use of hedges can be a two-edged sword and that appears to be cutting into VA's profits. The company confessed last week that its fuel hedges are killing its margins. Today the spot price for jet fuel is around $1.60 a gallon. VA is locked into prices in the $2.48-2.75 for 66 percent of its fuel needs for the current quarter.

VA also announced they raised their employee pay, which will likely hurt margins as well.

Shares are down sharply on this news although VA managed a bounce today. The point & figure chart has already turned bearish and is forecasting at $32 target.

The intraday low today was $36.76. We are suggesting a trigger to open bearish positions at $36.45. However, more conservative traders may want to wait for VA to break the trend line of higher lows (see chart) before initiating positions.

Please note that this could be a short-term trade. VA has not confirmed its earnings date yet but I suspect they will announce in February. We'll try to avoid holding over their earnings announcement. When that information becomes available we'll adjust our time frame.

- Suggested Positions -

Short VA stock @ $36.45

- (or for more adventurous traders, try this option) -

Long FEB $35 PUT (VA150320P35) entry $1.40

01/31/15 new stop @ 36.65
01/28/15 triggered @ 36.45
Option Format: symbol-year-month-day-call-strike

chart:


Zulily, Inc. - ZU - close: 18.50 change: +0.29

Stop Loss: 18.65
Target(s): To Be Determined
Current Option Gain/Loss: +28.6%
Entry on December 08 at $25.90
Listed on December 06, 2014
Time Frame: Exit PRIOR to earnings on February 11th
Average Daily Volume = 1.3 million
New Positions: see below

Comments:
01/31/15: ZU has already been a big loser this year with shares down more than -20% in 2015. The stock managed an oversold bounce on Friday and closed up +1.5%. The intraday high was $18.57. Our stop loss is currently at $18.65. If there is any follow through on Monday we'll see ZU hit our stop loss. I am not suggesting new positions.

Earlier Comments: December 6, 2014:
ZU is in the services sector. They're considered part of the discount variety store industry. Yet the company doesn't have any retail locations. Instead they operate online. ZU focuses on the "flash sales" model with 72 hour sales (and occasionally 24 hour sales).

The website describes the company as follows, "zulily (http://www.zulily.com) is a retailer obsessed with bringing moms special finds every day—all at incredible prices. We feature an always-fresh curated collection for the whole family, including clothing, home decor, toys, gifts and more. Unique products from up-and-coming brands are featured alongside favorites from top brands, giving customers something new to discover each morning. zulily was launched in 2010 and is headquartered in Seattle with offices in Reno, Columbus and London."

If you do any research on ZU you'll hear a lot about the business model. It makes sense. The company doesn't suffering from all the hassles and expenses of normal retail locations. The constantly rotating nature of their flash sales model generates a sense of urgency for the buyer. It seems like a great idea. The last couple of earnings reports have been better than Wall Street expected. Yet the stock is getting crushed.

ZU's most recent report was their Q3 results on November 4th. Wall Street was expecting ZU to lose between 3 to 4 cents per share on revenues of $285.4 million. ZU reported a profit of $0.02, which is up from $0.00 a year ago. Revenues soared +71.5% to $285.8 million.

Management said it was a good quarter for ZU. Darrell Cavens, CEO of zulily, said, "This was a strong quarter where we hit several key milestones— the business reached a billion dollars in revenue on a trailing 12 month basis and the majority of our North American orders now come from mobile." They also saw their active customers surge +72% from a year ago to 4.5 million. Their average purchase was up +4%. In spite of all the good news the stock plunged -20% the next day.

The reason appears to be guidance and valuations. ZU issued Q4 guidance, the critical holiday shopping season, that was below analysts' estimates. Another major issue is valuation. At current prices ZU is still valued at $2 billion for a company with a net income of only $11.5 million. Their current P/E is about 202. They do seem to be growing rapidly but evidently not enough to justify current valuations.

Eventually shares will get cheap enough that the selling stops. Where that bottom is no one knows yet. The point & figure chart is bearish and forecasting at $14.00 target. There are a lot of investors betting on new lows. The latest data listed short interest at 31% of the 41.7 million share float.

We think ZU heads lower but I consider this a more aggressive, higher-risk trade. The big short interest could make ZU volatile. Tonight we're suggesting small bearish positions if ZU can trade at $25.90. You may want to use the put options to limit your risk.

NOTE: ZU's IPO priced at $22.00. It's possible that $22 could be potential support.

*small positions to limit risk* - Suggested Positions -

Short ZU stock @ $25.90

- (or for more adventurous traders, try this option) -

(option trade was closed on Jan. 16th, 2015)
Jan $25 PUT (ZU150117P25) entry $1.15 exit $4.40 (+282.6%)

01/29/15 new stop @ 18.65
01/28/15 new stop @ 20.15
01/16/15 planned exit for the January $25 puts
01/15/15 new stop @ 21.65
Prepare to exit the January put option tomorrow morning
01/08/15 new stop @ 23.55
01/03/15 new stop @ 24.10
12/29/14 new stop @ 24.45
12/27/14 new stop @ 25.15
12/18/14 new stop @ 26.05
12/10/14 Caution! The recent action in shares of ZU could spell trouble.
12/08/14 triggered @ 25.90
Option Format: symbol-year-month-day-call-strike

chart: