Editor's Note:

Bullish candidates were plentiful with the market in rally mode. However, we don't want to add too many plays bullish plays if we're expecting a dip. I'm listing a few extra candidates that caught my eye.

Check them out: CHSI, CREE, CHD, CVD, and NFX


NEW DIRECTIONAL CALL PLAYS

Cash America - CSH - close: 40.64 change: +0.47 stop: 35.95

Company Description:
Cash America International, Inc. provides specialty financial services to individuals in the United States and Mexico with over 1,000 locations. We are the largest provider of secured non-recourse loans, commonly referred to as pawn loans, and operate under the brand names Cash America Pawn, SuperPawn and Prenda Fácil. (source: company press release or website)

Why We Like It:
The high levels of unemployment in this country appear to be a boon for the pawn industry. Consumers looking for short-term loans or immediate cash can turn to companies like CSH to help them. Shares of CSH have been consistently marching higher. While I am tempted to open positions now we are expecting the market to see a correction soon. I'd rather wait and buy calls on a dip. The 50-dma has been consistent support in the past. I am suggesting we use a dip to $38.25 as our entry point to buy calls. If triggered our first target is $41.00. Our second target is $44.00. Our time frame is several weeks.

Use a trigger at $38.25 to buy calls.

Suggested Position: BUY CALL APRIL $40 (CSH 10D40.00) current ask $1.95

Annotated Chart:

Entry on March xxth at $ xx.xx
Earnings Date 04/22/10
Average Daily Volume = 272 thousand
Listed on March 13th, 2010


Green Mountain Coffee Roasters - GMCR - cls: 92.65 chg: +0.29 stop: 83.45

Company Description:
As a leader in the specialty coffee industry, Green Mountain Coffee Roasters, Inc. is recognized for its award-winning coffees, innovative brewing technology, and socially responsible business practices. GMCR’s operations are managed through two business units. The Specialty Coffee business unit produces coffee, tea and hot cocoa from its family of brands, including Green Mountain Coffee®, Newman’s Own® Organics coffee, Tully’s Coffee®, and Timothy’s World Coffee®. The Keurig business unit is a pioneer and leading manufacturer of gourmet single-cup brewing systems. K-Cup® portion packs for Keurig® Single-Cup Brewers are produced by a variety of licensed roasters and brands, including Green Mountain Coffee, Tully’s Coffee and Timothy’s (source: company press release or website)

Why We Like It:
Last year, 2009, was an incredible year for GMCR. Shares left a trail of dead bears in its wake with a successful string of short squeezes. Now after consolidating sideways above the $80 level for two months GMCR has begun to rally again. Shares hit new all-time highs last week. On a short-term basis GMCR actually looks poised to rally again right now. However, we are expecting a market pull back. I would much rather buy calls on a dip. The plan is to use a trigger to buy calls at $88.00. We'll place our stop loss under the 50-dma. I would consider this an aggressive trade because shares of GMCR can be so volatile. If triggered at $88.00 our first target is $93.00. Our second target is $99.00 but that could take a few weeks.

Use a trigger at $88.00 to buy calls

Suggested Position: BUY CALL APRIL $90 (GMCR 10D90.00) current ask $5.80

Annotated Chart:

Entry on March xxth at $ xx.xx
Earnings Date 04/29/10
Average Daily Volume = 1.17 million
Listed on March 13th, 2010