NEW DIRECTIONAL PUT PLAYS

Accenture Plc, - ACN - close: 51.92 change: -1.01

Stop Loss: 54.15
Target(s): 48.50
Current Option Gain/Loss: + 0.0%
Time Frame: 3 to 4 weeks
New Positions: Yes, see below

Company Description

Why We Like It:
Shares of consulting firm ACN have been underperforming the market. The late December oversold bounce stalled at resistance near $54.00. Now ACN looks poised to set new relative lows. We are suggesting small bearish positions now. More patient traders may want to wait and see if ACN sets a new lower high in the $53-54 area again before initiating positions.

Our target is $48.50. We'll use a stop loss at $54.15, just above Wednesday's high. FYI: The Point & Figure chart for ACN is bearish with a $43 target.

(small positions) - Suggested Positions -

buy the 2012Jan $52.50 PUT (ACN1221M52.5) current ask $1.40

Annotated Chart:

Entry on January xx at $ xx.xx
Earnings Date 03/26/12 (unconfirmed)
Average Daily Volume = 4.6 million
Listed on January 05, 2012


Cash America Intl. - CSH - close: 46.00 change: +0.20

Stop Loss: 46.75
Target(s): 40.50
Current Option Gain/Loss: Unopened
Time Frame: up to the earnings report.
New Positions: Yes, see below

Company Description

Why We Like It:
Investors might be concerned that new government regulations could be in the pipeline for the payday lending industry. President Obama announced a chief for the new Consumer Financial Protection Bureau, which has been widely criticized by many lawmakers as being too powerful with little oversight. The agency has already announced they are looking at the payday lending business.

Shares of CSH are hovering above support near $45.00 with a bearish trend of lower highs. I am suggesting a trigger to buy puts at $44.75 with a stop loss at $46.75. Our target is $40.50. FYI: The Point & Figure chart for CSH is bearish with a $33 target.

NOTE: We do not want to hold over CSH's earnings report on January 26th.

Trigger @ 44.75

- Suggested Positions -

buy the Jan $45 PUT (CSH1221M45)

- or -

buy the Feb $45PUT (CSH1218N45)

Annotated Chart:

Entry on January xx at $ xx.xx
Earnings Date 01/26/12 (confirmed)
Average Daily Volume = 292 thousand
Listed on January 05, 2012