NEW DIRECTIONAL CALL PLAYS

PVH Corp. - PVH - close: 76.95 change: +0.94

Stop Loss: 73.90
Target(s): 83.50
Current Option Gain/Loss: Unopened
Time Frame: 4 to 6 weeks
New Positions: Yes, see below

Company Description

Why We Like It:
PVH is an apparel maker that has continue to build on its bullish trend of higher lows. Now the stock is setting near all-time highs. Given the market's up trend we're expecting PVH to reach for $80 and beyond.

I am suggesting small bullish positions now but only if both PVH and the S&P 500 index open positive tomorrow morning. If opened we'll use a stop loss at $73.90. Our multi-week target is $83.50. FYI: The Point & Figure chart for PVH is bullish with a $92 target.

*See Entry Details Above*

- Suggested Positions - (Small Positions)

buy the Feb $77.50 call (PVH1218B77.5) current ask $2.50

- or -

buy the Mar $80 call (PVH1217C80) current ask $2.70

Annotated Chart:

Entry on January xx at $ xx.xx
Earnings Date 03/28/12 (unconfirmed)
Average Daily Volume = 867 million
Listed on January 19, 2012