NEW DIRECTIONAL CALL PLAYS

O'Reilly Automotive - ORLY - close: 99.98 change: +2.91

Stop Loss: 97.75
Target(s): 106.50
Current Option Gain/Loss: Unopened
Time Frame: 3 to 4 weeks
New Positions: Yes, see below

Company Description

Why We Like It:
ORLY has been consolidating sideways under resistance near $100 and a key trend line the last few days. After what looks like a potential double bottom with the May and June lows this stock could be ready to run again.

The high today was $100.12. I am suggesting a trigger to buy calls at $100.25. We'll aim for a quick rally to $106.50.

Trigger @ 100.25

- Suggested Positions -

buy the Jul $105 call (ORLY1221G105) current ask $1.45

Annotated Chart:

Entry on June xx at $ xx.xx
Earnings Date 07/25/12 (unconfirmed)
Average Daily Volume = 1.5 million
Listed on June 12, 2012


Whole Foods Market, Inc. - WFM - close: 91.31 change: +1.55

Stop Loss: 89.60
Target(s): 95.00 & 98.50
Current Option Gain/Loss: Unopened
Time Frame: 3 to 6 weeks
New Positions: Yes, see below

Company Description

Why We Like It:
WFM continues to show relative strength. There was no follow through on yesterday's bearish reversal candlestick. Now WFM is poised to breakout to new highs. This time we could see it make a run towards the $100 area.

Yesterday's high was $92.00. I am suggesting a trigger to buy calls at $92.05. I am listing two different exit targets. Our conservative exit target is $95.00. Our more aggressive exit target is $98.50.

Trigger @ 92.05

- Suggested Positions -

buy the Jul $92.50 call (WFM1221G92.5) current ask $2.60

- or -

buy the Aug $95 call (WFM1218H95) current ask $3.60

Annotated Chart:

Entry on June xx at $ xx.xx
Earnings Date 07/25/12 (unconfirmed)
Average Daily Volume = 1.8 million
Listed on June 12, 2012