NEW DIRECTIONAL CALL PLAYS

Whole Foods Market - WFM - close: 100.08 change: +0.33

Stop Loss: 98.25
Target(s): 107.50
Current Option Gain/Loss: Unopened
Time Frame: 3 to 5 weeks
New Positions: Yes, see below

Company Description

Why We Like It:
WFM is a high-end grocery chain. The stock has made a dramatic comeback from its July sell-off. The stock is challenging round-number resistance at $100 and setting new all-time highs. Odds are good that WFM could benefit from any end of quarter window dressing this week.

Today's high was $100.50. I am suggesting a trigger to buy calls at $100.55 with a stop loss at $98.25. Our target is $107.50.

Trigger @ 100.55

- Suggested Positions -

buy the Oct $105 call (WFM1220j105) current as $0.48

Annotated Chart:

Entry on September xx at $ xx.xx
Average Daily Volume = 1.3 million
Listed on September 24, 2012