Editor's Note:

In addition to tonight's new candidate(s), consider these stocks as possible trading ideas and watch list candidates. Some of these stocks may need to see a break past key support or resistance:

(bullish ideas)
EOG, CRR, NOV, CTSH, FDS, CRS, OSK, NUS, CLR, OXY, CME, GGG, TWX, MCK, RRGB, BEAV, LYB, HAR, PNR, TUP, CRI, MAN, ABC, SMG, GNC, HOG, COF, CELG, MKTX, EMN, FMC, DG, FOSL, LEA



NEW DIRECTIONAL CALL PLAYS

L Brands, Inc. - LTD - close: 62.08 change: +0.45

Stop Loss: 59.95
Target(s): 66.50
Current Option Gain/Loss: Unopened
Time Frame: exit PRIOR to earnings in mid November
New Positions: Yes, see below

Company Description

Why We Like It:
Previously known as Limited Brands, LTD is probably best known for its Victorias Secret and Bath & Body Works stores. This past week the National Retail Federation forecasted a healthy 2013 holiday shopping season but they warned that the dysfunction in Washington D.C. could sour consumer appetites to spend money. Thus far there doesn't appear to be any worry reflected in LTD's stock price. Shares have been showing relative strength and just closed at a new all-time, record high on Friday. Friday's move also looks like a bullish breakout past short-term resistance near $62.00.

I am suggesting a trigger to buy calls at $62.25. If triggered our target is $66.50 but we will plan to exit prior to LTD's earnings report in mid November.

Trigger @ 62.25

- Suggested Positions -

Buy the NOV $65 call (LTD1316K65) current ask $1.10

- or -

Buy the 2014 Jan $65 call (LTD1418a65) current ask $2.20

Annotated Chart:

Entry on October -- at $---.--
Average Daily Volume = 1.5 million
Listed on October 05, 2013


Whole Foods Market - WFM - close: 59.55 change: +0.66

Stop Loss: 57.90
Target(s): 64.75
Current Option Gain/Loss: Unopened
Time Frame: exit PRIOR to earnings in early November
New Positions: Yes, see below

Company Description

Why We Like It:
WFM is a high-end grocery store with a focus on natural and organic foods. The stock hit new all-time highs this past week after consolidating sideways and digesting gains for about two weeks (the last half of September). We believe the momentum continues. WFM spent the last couple of days hovering below round-number, psychological resistance at the $60.00 level.

I am suggesting a trigger to buy calls at $60.25. If triggered our target is $64.75. However, we will plan to exit prior to WFM's earnings report in early November.

Trigger @ 60.25

- Suggested Positions -

Buy the NOV $60 call (WFM1316K60) current ask $2.07

Annotated Chart:

Entry on October -- at $---.--
Average Daily Volume = 2.4 million
Listed on October 05, 2013


Yelp, Inc. - YELP - close: 73.22 change: +2.20

Stop Loss: 69.75
Target(s): 79.50
Current Option Gain/Loss: Unopened
Time Frame: exit PRIOR to earnings in very late October
New Positions: Yes, see below

Company Description

Why We Like It:
YELP operates Yelp.com, an urban city guide. It has been lumped in with the "social media" stocks lately. The stock has more than tripled this year as momentum traders lift the share price. This is definitely a technical, momentum trade. I am personally surprised that there hasn't been more analyst turning negative on YELP based on valuation concerns. Yet so far the street seems bullish on YELP. There is a risk that another large Internet player (maybe someone like Google) could launch a competing product.

In the meantime YELP could see more short covering. The most recent data listed short interest a 22% of the relatively small 37.8 million share float. Now after a two-week consolidation in the $65-70 zone YELP is breaking out to new all-time highs.

Friday's intraday high was $73.45. I am suggesting a trigger at $73.75. If triggered our target is $79.50. I do consider this an aggressive, higher-risk trade and therefore suggest readers use smaller positions to limit risk.

Trigger @ 73.75 *small positions*

- Suggested Positions -

Buy the NOV $80 call (YELP1316K80) current ask $5.10

Annotated Chart:

Entry on October -- at $---.--
Average Daily Volume = 3.75 million
Listed on October 05, 2013