NEW DIRECTIONAL CALL PLAYS

Rockwell Automation Inc. - ROK - close: 111.75 change: +1.32

Stop Loss: 108.95
Target(s): 117.50
Current Option Gain/Loss: Unopened
Time Frame: Exit PRIOR to earnings on November 7th
New Positions: Yes, see below

Company Description

Why We Like It:
ROK is in the industrial goods sector. They focus on industrial automation. The stock has been stair-stepping higher. Shares just broke out from the latest "step" a few days ago. Today saw ROK display relative strength but it's hovering just below short-term resistance at $112.00.

I am suggesting a trigger to buy calls at $112.25. If triggered our target is $117.50 but we will plan to exit prior to earnings on November 7th.

Trigger @ 112.25

- Suggested Positions -

buy the NOV $115 call (ROK1316K115) current ask $1.75

Annotated Chart:

Entry on October -- at $---.--
Average Daily Volume = 659 thousand
Listed on October 23, 2013