Editor's Note:

In addition to tonight's new candidate(s), consider these stocks as possible trading ideas and watch list candidates. Some of these stocks may need to see a break past key support or resistance:

(bullish ideas)
IWM, DHR, WYN, HAR, FLT, EL, SM, ROK, BCR, MPC, BWLD, DECK, LYB, MCK, VRX, AXP, FISV, HSIC, CL, PG, APH, UTX, EMR, TUP, WCC, UTHR, WAG, ETN, HON, CLX, BDX,

(bearish ideas)
FB, IBM, VTR,



NEW DIRECTIONAL CALL PLAYS

Hanesbrands Inc. - HBI - close: 70.29 change: +0.84

Stop Loss: 69.25
Target(s): 74.75
Current Option Gain/Loss: Unopened
Time Frame: 4 to 6 weeks
New Positions: Yes, see below

Company Description

Why We Like It:
HBI is in the consumer goods sector. They manufacturer a wide range of apparel goods. The company last reported earnings in late October. HBI beat bottom line estimates by 10 cents but missed the revenue number. Management's guidance was lackluster but the stock rallied anyway. HBI broke out past resistance near $65 following its earnings report. Since then shares have slowly drifted higher with investors buying dips at its rising 10-dma. Now HBI is breaking out past round-number resistance at the $70.00 level.

Friday's intraday high was $70.57. I am suggesting a trigger to buy calls at $70.65. If triggered our target is $74.75. More aggressive traders may want to aim a lot higher since the Point & Figure chart for HBI is bullish with a long-term $95 target.

Trigger @ 70.65

- Suggested Positions -

Buy the 2014 Jan $70 call (HBI1418a70) current ask $2.60

Annotated Chart:

Entry on November -- at $---.--
Average Daily Volume = 681 thousand
Listed on November 23, 2013


Constellation Brands Inc. - STZ - close: 70.36 change: +1.01

Stop Loss: 68.40
Target(s): 74.75
Current Option Gain/Loss: Unopened
Time Frame: 4 to 6 weeks
New Positions: Yes, see below

Company Description

Why We Like It:
STZ is in the consumer goods sector. The company makes alcoholic beverages. We successfully traded STZ recently but shares have continued to rally. The last few days have seen STZ digest its gains with a sideways consolidation under round-number resistance at $70.00. That changed with Friday's bullish breakout past the $70.00 level.

Bears could easily argue that STZ is overbought. The stock is up seven out of the last eight weeks and that one down week was pretty mild. STZ is up about $12 from its earnings report in early October (a +20% gain). Fortunately for the bulls there doesn't appear to be any slowdown in STZ's momentum.

Friday's intraday high was $70.40. I am suggesting small bullish positions if STZ can trade at $70.55. We want to limit our position size because STZ is way overdue for a dip. If triggered at $70.55 our short-term target is $74.75.

Trigger @ 70.55 *small positions*

- Suggested Positions -

Buy the 2014 Jan $72.50 call (STZ1418a72.5) current ask $1.60

Annotated Chart:

Entry on November -- at $---.--
Average Daily Volume = 1.3 million
Listed on November 23, 2013


NEW DIRECTIONAL PUT PLAYS

The St. Joe Company - JOE - close: 17.46 change: -0.06

Stop Loss: n/a *use small positions*
Target(s): $11.00-13.00 range
Current Option Gain/Loss: Unopened
Time Frame: 2 to 3 months
New Positions: Yes, see below

Company Description

Why We Like It:
JOE is in the financial sector. The stock is classified as a REIT. Believe it or not but during the housing boom shares of JOE peaked above $80 a share back in 2005. It's been a long slow demise for shares. The stock was making a lot of headlines this past week thanks to Greenlight Capital hedge fund manager David Einhorn. Mr. Einhorn was on CNBC this past Thursday and said he was still short the stock. According to the interview Einhorn had been "paying attention (to JOE stock) since 2006." He reiterated his bearish thesis back in October 2010. This week he remains bearish.

Evidently JOE recently sold about two-thirds of their land for about $5 to $6 a share (essentially about 380,000 acres at $1,475 a acre). This was undeveloped land and the market applauded the news a couple of weeks ago with a huge spike higher in the stock. That was mostly due to short covering. There is a lot of short interest in the name. Einhorn believes that based on the value of JOE's remaining one-third of its Florida acreage and its few remaining properties the stock should only be worth $7 to $10 a share.

It seems like his thesis for shorting or selling the stock is landing on eager ears. The big spike higher a couple of weeks ago immediately reversed. Traders continue to sell into any strength. Volume has picked up significantly in recent days.

We suspect the trend lower will continue. However, I do consider this an aggressive, higher-risk trade. Not everyone agrees with Einhorn. There are some big names in the stock on the bullish side. Plus, there are so many bears that any good news can produce these massive spikes higher. The most recent data listed short interest at 35% of the 92.1 million share float.

I am going to label this one a lottery ticket trade. We'll buy a cheap, out of the money option. If JOE continues to sink like we expect it to then great! We expect to more than double our money. If not, then we did not have that much invested. We definitely want to limit our position size to reduce our risk. I am not listing a stop loss because shares of JOE can be so volatile.

Buy puts at the opening bell on Monday. Our long-term target is $11.00 although we'll seriously consider exiting near the 2011 lows around $13.00.

*Small Positions* buy puts at the open

- Suggested Positions -

Buy the 2014 March $15 PUT (JOE1422o15) current ask $0.55

Annotated Chart:

Entry on November -- at $---.--
Average Daily Volume = 627 thousand
Listed on November 23, 2013