Coach and other consumer stocks are bouncing while commodity anf financial stocks are getting hit. Let's sell the October 27.5 puts on COH with an $0.80 target price. The technical stop on the puts is on a breach and close below 27.52 (9/5 low). There is resistance at about $31 from price resistance and the 200 DMA. The ratio stop (more on this later) will be 1.5 times the entry price ($0.80) plus the entry price (1.5 x 0.80 + (0.80) = $2.00).