Chipotle Mexican Grill (CMG) has been selling off after a stellar advance upward from its lows near $37 last month. If you aren't aware of the company profile, CMG is a fast food resturant originally owned by McDonalds. CMG differs from MCD in that is sells beer as well as tacos and burritos. While CMG operates and owns many its agricultural and livestock suppliers, one problem the stock had was from the high costs of food supplies brought on by the commodity boom that ended a few months ago. The trade is to sell the January 50 Puts (Symbol: CJY MJ) with a target of $1.30 per contract. The stock price is testing the 38% Fibonacci retracement today. The 11/28 high of $49.88 is the technical stop. However, a close below the 50% retracement will be an initial alert to determine whether or not we need to adjust the position.