Intuit, Inc. - INTU - close 43.98 change -0.35 stop 45.32

Company Description:
Intuit Inc. (Intuit) is a provider of business and financial management solutions. It has seven segments: Financial Management Solutions, which includes QuickBooks financial and business management software and services, technical support, and financial supplies; Employee Management Solutions, which provides payroll products and services for small businesses; Payments Solutions, which provides merchant services for small businesses, including credit and debit card processing; Consumer Tax, which includes TurboTax income tax preparation products and services for consumers and small businesses; Accounting Professionals, which includes Lacerte and ProSeries professional tax products and services; Financial Institutions, which consists of outsourced online services for banks and credit unions, and Other Businesses, which includes Quicken personal finance products and services.

Target(s): 42.00, 41.40, 40.50
Key Support/Resistance Areas: 45.00, 42.00, 41.35, 50-day SMA
Time Frame: 1 to 2 weeks

UBS cut its rating on INTU from neutral to buy this afternoon, which is when the selling in the stock began in earnest. In addition, price targets from other analysts are in the $45 range which INTU printed on Tuesday. The stock also printed all-time highs on Tuesday but is showing signs of an imminent decline, especially if the broader market pulls back. Tuesday's candlestick is a reversal pattern and it was confirmed today with a bearish engulfing candlestick. I suggest readers initiate short positions at current levels and play for a pullback to our targets which are near three support/resistance levels. Our stop will be just over Tuesday's high. Our targets are -4.5% to -8% lower from current levels. I also think this is a good play to consider options which creates defined risk. For example, buying 4 contracts of the October $42.50 strike for 90 cents (mid point of the current bid/ask spread) will cost you $360.00. Should INTU stock move -$1.50 lower over the next 1 to 2 weeks those options should be worth about $1.40. This would represent a +55% gain (or a $200 return on your $360 at risk). I bring this up due to all of the M&A activity and I would rather see readers protect against a large gap if INTU happens to be a takeover target, although I haven't heard anything to substantiate this. Simply put, the stock looks ready for a pullback. Please email me with any questions.

Suggested Position: Buy October $42.50 PUTS, current ask $0.95

Stock Traders: Short INTU at current levels

Annotated chart:

Entry on August xx
Earnings: 11/18/2010 (unconfirmed)
Average Daily Volume: 4 million
Listed on September 9, 2010